Wilbur Cross Building, Suite 104A
233 Glenbrook Road, Unit 4201
Storrs, CT 06269
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Phone: +1 (860) 486-5258
Email: werth.institute@uconn.edu
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Monday, September 9th, 2024
06:30 PM - 07:30 PM
Virtual
Design thinking is about building human-centered solutions to complex problems. Creative problem-solving is at the foundation of innovation, and developing a practice of design thinking can help any and every entrepreneur to create better products for their customers. In design thinking, we approach problem solving by empathizing with human needs. For entrepreneurs, this approach means thinking first about the problems we are trying to solve for our potential customers, and then designing a product or service that meets those needs.This workshop will introduce some basic concepts and techniques in design thinking. We will also guide participants through a hands-on design thinking activity suitable for entrepreneurs at any stage, including those just beginning to develop an idea for a product or business.
Monday, September 23rd, 2024
06:30 PM - 07:30 PM
Virtual
In this workshop, we will be discussing the foundational principles of introducing a new product or service to market. We will analyze and discuss best practices for conducting customer discovery to hone in on actionable customer problem statements, and ultimately market insights, to maximize success potential when launching a startup business.
Monday, September 30th, 2024
07:00 PM - 08:00 PM
Student Union
Hosted by the Werth Institute, Innovation Conversations offers a platform for select students to discuss topics they’re passionate about and share learned lessons they’ve gained through diving headfirst into UConn’s entrepreneurial ecosystem. Walk away inspired and with a fresh perspective on innovative thinking after hearing from featured student speakers delivering talks and panel discussions.
Where: Student Union Theatre
When: Monday, September 30th, 7-8pm
How to register: https://nexus.uconn.edu/secure_per/events/event_registration.php?ser=8524&rc=3491412907
Learn more: Visit Innovation Conversations | Werth Institute for Entrepreneurship and Innovation
Monday, October 7th, 2024
06:00 PM - 07:30 PM
Virtual
Get Seeded pitch nights are open to all UConn students! The audience plays a role in deciding which teams are actually funded. After all pitches conclude, each audience member votes for the team they liked the best.
Tuesday, October 8th, 2024
06:30 PM - 07:30 PM
Virtual
Whether you are on the edge of a new industry or looking to enter an established sector, you need to quantify and understand the industry players, segments, and size. Learn about existing sources of industry information such as market research reports and provides strategies to help you do your own analysis and estimations.By the end of the workshop, you will be able to skim through a market research report in five minutes, list proprietary and open sources of industry information, and experiment with do-it-yourself industry analysis.