WerthWatching

William “Bill” Guerrero, ’93 (CLAS)

William "Bill" Guerrero Photo

Vice President for Finance/CFO of the University of Bridgeport

Bill Guerrero is an innovator in education, with more than 20 years of experience in higher education administration. He currently serves as the vice president for Finance and CFO at the University of Bridgeport, a private university in Bridgeport, Connecticut. Here, he leads efforts for effective long-term financial sustainability, planning and annual budgeting, finance, accounting, treasury and student financial services. Bill is also a renowned national speaker and
frequent podcast guest on topics such on digital transformation, change management, risk management, entrepreneurship, non-tuition revenue, and the overall financial sustainability and business model of higher education.

Tell us about your role with the University of Bridgeport (UB). What impact do you hope to make?

My primary role is to ensure financial sustainability for this terrific university. My hope is to return UB back to its glory days, with so many proud alumni, as one of the flagship universities in the State of Connecticut and be something that City of Bridgeport and the surrounding community can be very proud of.

How did you become interested in the education space?

I was a first-generation college student raised by a single mother of five children. If it was not for athletics, I would not have thought of college as an option. The opportunity afforded me allowed me to become a role model for my nieces and nephews and a break a cycle for social mobility. My interest therefore in working in the education space is to give back and help enhance those opportunities for others by making colleges/universities accessible and affordable, primarily through entrepreneurship and innovation.

What role has entrepreneurship played in your career?

I was exposed to entrepreneurship early in my life when my mother left her corporate job at Xerox as an executive secretary and started a day care. Doesn’t sound that innovative, but back in the 1980’s when dual income families were becoming necessary, her understanding the basics of problem, solution, and expertise yields a solid business model. Watching mother everyday managing customers (families), federal and state rules and regulations, and no paid time off for example, as most entrepreneurs understand well. This background has grounded me in my work ethic, focus on solutions for customers that make money, and overall risk tolerance. I used this background in my academic background to be part of a team that won the first State of CT business plan contest among all of the higher ed institutions back in 1999 during my MBA program. I then used these skills to revive or start non-tuition businesses within higher education to keep the costs down for students. Plus, I was an adjunct faculty teaching entrepreneurship and writing business plans for 13 years yielding numerous successful businesses and future entrepreneurs.

Why is entrepreneurship and innovation important to you?

I am not a huge fan of “that is what we have always done” in higher education. But change is not easy anywhere. But with the Black Swan of the COVID-19 pandemic, and then the demographic cliff and value proposition challenge of higher education, providing an educational experience that students/families are willing to invest in requires a lot of adjustments to what is the best business model to ensure financial sustainability. My belief is that you don’t succeed long-term buy just cutting costs. That only taxes the good employees that remain and decrease the service levels. My alternative view is through innovation and entrepreneurship an organization can actually respond proactively that will meet the needs of students and preserve jobs. This requires a lot of collaboration which I think it is very positive. There are so many smart people in higher education within the faculty, staff, and student ranks with terrific ideas and solutions to problems.

Tell us how you have contributed to innovation in education.

There are so many examples at the various institutions that I have worked at, plus innovation can be defined many ways. But I will list a few related to dining services. Back in the early 2000’s implemented the first all vegan/vegetarian café on a college campus in the U.S. before it was a standard need meeting the needs of the populations; established the highest revenue generating licensed Starbucks on a college campus through community building and increased student retention; and significant sales; and self-operated the $20M dining program that was typically contracted to a large 3 rd party. Last example, which is not food service related, is Purchase Park 2 Fly, a discount airport parking business, that was started from scratch and generated $1M in revenue in the first year and generating $250K in profits that went directly to student financial aid.

Can you describe a time you took a risk? Did it pay off? If not, what lesson did you learn?

I am wired a little different where I am not very risk-adverse. My mother demonstrated that to me through her business. To raise five children, it was desperation leads to inspiration. I have a picture in my office titled “risk.” It is a picture of baseball player stealing second base. This is relatively unusual for a CFO, but I believe in calculated risks to supports innovation. But failure doesn’t scare me. I was a “relatively” good baseball player and as in most sports, you can’t play hesitant. If you hesitate stealing a base, you will be out. But also, to be a good baseball player you fail 70% of the time. My best example of risk besides changing jobs professionally numerous times, is marrying my wife, Maggie Guerrero ’94. We knew each other for a long time and eventually got married. Some may say not risky, but it was the best decision in our lives.

How did UConn prepare you for where you're at today?

UConn prepared me professionally and personally. I had a lot of failure at UConn but the opportunities available allowed me to persist. My baseball career didn’t work out the way I expected. Instead of transferring, I persisted in other interests. My major was Communications, but I was able to learn the basic skills in business and finance to realize a professional path forward ultimately becoming a CFO. I became a Resident Assistant and it established a strong foundation for my higher education career without even knowing it. I joined a group of lifelong friends and we started a fraternity (TKE). I did not become my fraternity’s President but became a leader in the Interfraternity Council helping policy on a larger scale. I also became a successful D3 college baseball coach, due to my experiences. It allowed me to recruit successfully based on my personal experiences.

What is your favorite UConn memory?

Of course, the UConn basketball games. First games at the Fieldhouse and then with the opening of Gampel Pavilion. I would add Yale Bowl…where I hung out with my future wife and friends. Many others…. but we leave it at these traditions.

What advice do you have for today's students or emerging entreprenuers?

Start as soon as you can. Fail as soon as you can. The risk will be minimal. The resources available are so much greater than before. So many people…. faculty, staff, alumni, etc. that are willing to help. It will never be perfect, but you need to take that leap before life takes over such as a family, mortgage, and saving for retirement, and then the risk factor becomes more apparent.

Describe a professional moment you are most proud of, and why?

My favorite professional moments are when former employees or students I either supported, taught, or coached, stay in touch for professional and personal guidance. As humble brag…my proudest moments are being invited to the many weddings and being consider influential in their lives, and the acknowledgment that they will pay it forward.

What/who has been the biggest influence in your life and career?

Not surprising, it is my mother for the various aforementioned aspects. Her resiliency, work ethic, creativity, problem solving, and being a great mother is bar none. Her impact on my life and career decisions permeates both aspects of my life.

What is next for you?

I have learned early on that life is short. I take each day and try to do my best to make a positive impact and not assume there is a tomorrow. My current focus is just that at the University of Bridgeport. To lead it to perpetual success.

How do you see higher education evolving in the next five years?

Unfortunately, I see a lot of consolidations outside the top 150 private college/universities and top 50 state universities. The demographics and the rising cost of attendance make it really difficult to match the supply and demand in the current paradigm. Unless there are some changes in some federal support to make it more affordable, and a repositioned value of an education, it will be difficult to remain status quo. There are many terrific examples of innovative higher education institutions, but will others have the same entrepreneurial and innovate risk tolerance to make the necessary changes to survive and thrive.

What are you passionate about outside of work?

Not surprisingly I am a very passionate UConn Athletics fan. I have season tickets to baseball and football and attend as many women and men’s basketball games as possible. I am also a die-hard Yankees fan. Besides these passions, my family lives pretty simply and we are passionate about giving back to our community, lifelong learning, and of course taking care of my rose bushes!

Matt Cremins ʼ13 (ENG) ’14 MS

matthew cremins

Co-Founder of CivilTalk

Matt invented Smartwell, a flavored and sparkling water dispenser, and subsequently started his first company, Voda, around this idea. Dubbed the "next generation water cooler,’’ Matt sold Voda in 2019 and went to work on his second startup, CivilTalk. Hearing his mom’s frustration with the combative nature of social media, Matt wanted to find a way for people to have a voice online without the noise of trolls and negative comments. Matt and his team developed CivilTalk with a mission to connect people with each other so they can listen, learn and collaborate on solutions without the fear of being shut down or drowned out. Users are required to prove their identity before joining and choose who they engage with. With CivilTalk, the focus is on issues and solutions, not political parties.

Matt got his start in entrepreneurship with guidance from the School of Business, School of Engineering and UConn’s Technology Incubation Program (TIP), which provided a home base for Voda along with support with a business plan, investor pitches and connections with potential investors and business partners. He was also one of the first graduates of the School of Business’ Innovation Quest (iQ), a competition that helps students turn their ideas into a business. (Click here to take a look at the most recent iQ winners). 

Matt Cremins is doing things WerthWatching:

  • Launched his first startup while a student at UConn
  • Sold that company in less than six years
  • Co-founded a new online community creating change through civil discussion

What was it about starting a company that appealed to you? 

The opportunity to make a difference, and in the case of CivilTalk, help our country ascend from the current hostile and divisive political climate.

How did UConn prepare you for the field you are in today? 

UConn exposed me to entrepreneurship and how to take an idea and turn it into a product, and ultimately start and grow a company.

What’s your favorite UConn memory?

UConn men’s basketball winning the 2011 NCAA Championship. I watched every game of the tournament with my friends, and I remember being in Gampel for the finals and the atmosphere was once in a lifetime.

Where do you find your inspiration? 

My desire to do good in the world and to give back for the amazing life I have had and continue to have. It’s such a gift to be alive and enjoy life...I feel the best thing you can do with your life is to give back in some way. I do that through entrepreneurship.

How do you define success? 

Success is an inner peace in knowing that you gave your entire effort to achieve a goal. It’s not the result if the goal was achieved or not, but the inner peace knowing you gave it your all.

What is the best advice you’ve ever received, in business or in life? 

Everyone gets knocked down at some point - be someone who gets up again and again.

What advice do you have for today’s students or aspiring entrepreneurs? 

Seek the advice and support of great mentors. At UConn, the mentor network is incredibly giving and wants to help - take advantage of that opportunity!

What advice do you have for fellow Huskies, especially as they navigate the changing business landscape? 

I would say remember what Wayne Gretzky said: “Skate to where the puck is going,” i.e. learn the skills that will be applicable in tomorrow’s world.

Do you have a professional moment you are most proud of? If so, why? 

Yes - the few weeks leading up to selling my first company, Voda, were extremely stressful. I was negotiating the sale terms and learning many M&A topics and legalese on the fly. I’m proud of how I navigated those stressful times to a great outcome.

What’s next for you? 

I am the co-founder of CivilTalk, a civic engagement service that is helping our country ascend from the current hostile and divisive political climate. Our amazing team has been working on CivilTalk for almost 3 years now, and we just launched! Time to grow!

Do you have any personal or professional goals you would like to reach? 

I would like to travel all around South America in the next few years!

What’s your favorite podcast at the moment? 

“How I Built This” by Guy Raz!

Saira A. Kazmi, Ph.D., ’03 (ENG)

Saira Kazmi Photo

Executive Director, Enterprise Data and Machine Learning Engineering, CVS Health

Saira Kazmi, Ph.D., is an Executive Director of Enterprise Data and Machine Learning Engineering at CVS Health. She brings over 18 years of experience in delivering advanced analytics capabilities into business workflows.

Saira loves working with complex data and enjoys designing and implementing solutions for problems associated with generating, storing, and analyzing large amounts of data. Saira has extensive technical and leadership expertise in delivering novel solutions for complex business problems from inception to production. Domains of experience include Bioinformatics, Medical Informatics, Healthcare, Insurance, Business Analytics, Text Search, Patent, and Intellectual Property Analytics. She advocates metadata best practices and establishes standards and business processes to enable high-quality data-driven metrics and insights.

She received her Ph.D. in Computer Science with a focus in Bioinformatics from the University of Connecticut and her post-doctoral training in Medical Informatics from Yale University.

Saira Kazmi is doing things WerthWatching:

  • A leader in working with complex data
  • Leading an engineering team that is delivering enterprise-scale data products and machine-learning platforms for one of the largest healthcare organizations in the United States
  • Uses entrepreneurship to leverage her creativity

How did you become interested in engineering and data science?

From a young age, my father was a big inspiration for me, and I naturally followed in his footsteps in engineering. I knew that Mathematics and Computer Science enabled biologists, physicians, scientists, and researchers to solve complex problems related to life-threatening diseases, such as cancer. I wanted to learn more and participate so I started my academic journey in computer science and often collaborated with molecular biologists, chemists, physicians, and researchers. As I came closer to finishing my Ph.D., I became more interested in engineering applications and sought opportunities in the industry. I interned at a health insurance company with its enterprise information architecture team. As part of that program, I was exposed to fascinating high-impact work that applied Deep Learning to develop innovative products to augment clinical decisions in health management. I enjoyed the work and the pace and saw the real impact of my work. I also realized that my foundational cross-disciplinary research background translated well for solving many industry problems. This realization shifted the direction of my career into engineering applications of Data Science and Machine Learning Engineering.

Why are entrepreneurship and innovation important to you?

Throughout my career, I have been very fortunate to participate in research and entrepreneurial projects that advance foundational science and leverage it in applications in the healthcare domain. Entrepreneurship allows innovative ideas to be used to improve the lives of people and better the human condition. It enables me to leverage my creativity and be motivated each day.

Can you describe a time you took a risk? Did it pay off? If not, what lesson did you learn?

I was on the path to an academic career with my doctorate program. I became increasingly interested in the engineering aspects of my work and signed up for an internship in the industry toward the end of my academic program. This financial and career risk could have impacted my chances of staying on the academic path. Looking back, it was one of my best decisions because it pushed me to learn, stretch myself further, and explore a better it in the longer term. I learned that it is always the right decision to propel your career in a direction that aligns with your interests and passion. It did not pay off in the short term, as I had to restart my career in the industry. It paid off in the long run, allowing me to stay passionate and interested in my work every day.

How did UConn prepare you for where you're at today?

UConn provided me with strong foundational knowledge and research opportunities that allowed me to be successful in the emerging field of Data Science and Computer Science. The internship opportunity that kicked of my career in the industry was obtained through the UConn career center and its established industry partnerships.

Describe a professional moment you are most proud of and why?

I am very proud of where I am today, leading an engineering team that is delivering enterprise-scale data products and machine-learning platforms for one of the largest healthcare organizations in the United States. I am particularly proud of the feedback from my team this year on my ability to cultivate the culture and environment that motivates them to deliver their best.

Tell us a little about your continued involvement with UConn. Why is it important to give back as a mentor?

I am participating in activities with the Werth Institute and find it to be a very rewarding experience. It also allows me to mentor and connect with students curious about the industry opportunities or seeking clarity on career alternatives and choices that align with their academic curriculum.

What advice do you have for today’s students or emerging entrepreneurs?

Follow your interests and passion. Seek critical feedback and a growth mindset.

Which business tool or resource do you recommend to others, and why?

I leverage LinkedIn and Twitter and often follow industry leaders, researchers, and academicians. It usually allows me to think differently about problems I am solving daily. I also leverage free online courses and content to refresh my technical skills.

What's your favorite UConn memory?

One of my favorite memories at UConn was moving into the new Computer Science building. I had seen that building go up and anticipated the move for many years during its construction. when the building was ready, we were excited to be in the state-of-the-art computer science laboratories, classes, and offices.

What are you passionate about outside of work?

I love to travel, bike, and cook with my family. I am also passionate about education and creating educational opportunities for other whenever possible.