What sparked your interest in 2D animation?   

I grew up loving Looney Tunes, The Simpsons, Ren & Stimpy and art in general. The way you could tell any sort of story with any sort of character was always amazing to me.  

  

Can you describe your experience as a mentor as part of the NetWerx program? What motivated you to become a mentor?  

I got invited to be a guest at a couple classes in the Art Department and loved seeing the students’ work and their thought processes. It was also great just helping students to try and navigate school or the transition from school to a job environment.   

  

What specific skills or insights do you aim to impart to your mentees?  

What to expect for life after school. Going from a regular job, to freelance, to running a company. The skills required for staying motivated and organized. 

   

In your mentoring role, have you encountered any common challenges or obstacles that students face when entering the field of 2D animation (or the workforce in general) and how do you help them overcome these challenges?  

I think a common problem is a broader working knowledge of animation software. It’s not an easy thing to try and tackle – but being more aware of Toon Boom, Animate, Procreate, After Effects or even things like Premiere. Knowing more about what these programs can offer, how they operate or how they fit into an animation pipeline. I feel like the more a student knows the full process of the pipeline and what software would be a good fit for each section, the more prepared or well-rounded they are for an animation position. 

  

How did UConn prepare you for where you’re at today?   

Oddly enough, UConn didn’t really have an animation program when I was there, so I taught myself the ins and outs. But one of the best opportunities was my Independent Study course with Cora Lynn, where I produced a couple episodes of a web series. That prepared me for learning all the steps in the process and being held accountable more than a regular assignment.  

  

Can you describe a time you took a risk? Did it pay off? If not, what lesson did you learn?  

Biggest risk was leaving my regular job (Graphic Designer) with a steady paycheck to do freelance animation and not knowing if I would be able to make enough on a regular basis. It took a ton of hard work, but paid off  

  

Describe a professional moment you are most proud of, and why?   

Everyone deals with imposter syndrome all the time. Several years ago, I sold a show to Disney, and we were in development with them for a couple years. During that time, I’d be in creative meetings with executives and higher-ups at the company and I was able to contribute some meaningful ideas and saw a positive response. That was a very reassuring moment and helped me realize that I can do this.  

  

What’s your favorite UConn memory?  

I had a bunch, but probably seeing my first comic strip “The Nature Show” in the Daily Campus. I got so excited I just got up and left class without realizing it.  

  

What are you passionate about outside of work?  

Being creative is such a big part of what I do every day and it’s really what I enjoy at all times. So, if I’m not at work, I’m usually trying to think of ideas for shorts. Or I like to go running, and of course just relax with my wife and our cats.   

How is ‘Merican Mule changing the canned cocktail industry?

As a cocktail, the Moscow mule, made traditionally with vodka, ginger bee, and lime, has consistently ranked as a top searched cocktail on Google for many years.  You can’t miss the copper mug vessels at your local gastropub. ‘Merican Mule has been served as an upper echelon option for customers, crafted with in a variety of styles with premium spirits.  

Having founded the company in 2015, the brand is now viewed by many as one of the original canned cocktails to pave the way for the space. We continue to evolve every day and stive to provide the best in quality, taste, and experience. 

In comparison to the competition, ‘Merican Mule is the first to focus on delivering a slew of mules for both lovers of the cocktail and first-timers, using its proprietary ginger base. They are commonly described as balanced, smooth and refreshing. We make “Mules for the Masses,” including a Moscow mule with vodka, a Mexican Mule with tequila, a Tropical Mule with rum and pineapple and a Southern Mule with bourbon whiskey, as well as our seasonal Pumpkin Mule with vodka. No matter the customers' preference in liquor type and flavor profile, there is something for everyone. 

This year we launched a Mule Variety 8 Pack – the first canned cocktail to do so with four different liquor bases in one package, a huge point of differentiation versus seltzers and other canned cocktails that use the same liquor in their variety packs.

Where do you see yourself and the company in the next year?

The company expects to grow exponentially, outperforming growth numbers for the canned cocktail industry, as it has since inception.  As more individuals try the liquid, they become lifelong supporters of a brand that delivers a superior and highly differentiated taste and continue to spread ‘Merican Mule via word of mouth.  In 2021, we had exciting announcements to share including the expanded availability of our products in upwards of nearly 20 states.  We will also announce brand new Mules dropping early in the year, to further evolve our customer reach. The goal is to continue to make ‘Merican Mule a household name in each market that we are sold. 

How did UConn prepare you for your entrepreneurial path? 

UConn was a special place both socially and academically during my time.  Some of my best friends came out of my time during school, friends that have been at my wedding and continue to be meaningful people that have truly supported my entrepreneurial endeavors.

It’s so important to learn from your relationships and apply your personal experiences to how you approach building a business. It’s also important to have trustworthy outlets that you can rely on to share ideas and test the waters on whether an idea is worth pursuing. In terms of academics, the UConn School of Business provided a nice portfolio of core tools from finance to marketing, but even more interestingly, courses such as real estate and business law have helped when evaluating leasing office space or negotiating contracts.  

What’s your favorite UConn memory?

Hard to pick a favorite but rushing the court (and field) after some UConn basketball and football wins is a top contender.  Just seeing the enjoyment of all my fellow Huskies coming together when victorious is something that lasts for a short period of time, but the rush is incredible.

Where do you find your inspiration? 

Growing up, my family, including my parents and my brother, really pushed me.  They are so talented in each of their own ways and I wanted to prove that I could do something that could make an impact on the world.  Building an alcohol brand has so many benefits, from job creation to providing enjoyment in people’s lives.  Today, I am married myself, with an amazing wife, a 2-year-old, and a daughter on the way.  My inspiration has definitely shifted to continuing to learn so that I can be a role model for my kids and help them understand that they too can make an impact on the world if they work for it.

Describe a time you took a risk. Did it pay off? If not, what lesson did you learn?

In 2015, ‘Merican Mule started as a hobby after drinks at the bar.  Eventually as the brand continued to grow, the demands became greater and greater.  It required more focus and attention to make sure it was successful.  

The risk of leaving a stable corporate job to pursue a business that was started on the back of a napkin will likely be one of the greatest risks of my life.  When speaking with aspirational entrepreneurs, I think this is a question that comes up often.  When is the right time?  

I believe that everyone had their own journey and that the answer will find them in time and determination. You need to be able to invest your full self to what you are building to give it the greatest chance for success. 

Did my risk pay off? I am learning more about business and frankly life than I ever could have imagined.  The opportunities, challenges and memories will forever change my perspective.

You recently hosted a dinner for students involved in the Stamford Startup Studio (S3) program. What advice do you have for today’s students or aspiring entrepreneurs? 

You might have heard of this thing called the 80/20 rule, which universally applies in many situations in life and business. When it comes to entrepreneurism, I find this rule to be of great importance. Many try to get a product or idea to 100% completion before a launch; however, I find it smarter to get to 80% completion. The reality is that you will learn a lot from your customers; finding out what they like and don’t like. This focuses your attention to tweak and make changes to your approach.  Anyone can have an idea, but entrepreneurs act on them.  

Do you have a professional moment you are most proud of and why? 

I’ve had a few that I am most proud of.  Anytime that I hire someone and end up learning something from that hire that I didn’t know before, it’s a proud moment.  You go into managing people thinking that you need to teach them everything.  In reality, your people learn your mission, they can teach you more than you can teach them. I think inspiring my own team and helping them realize what they’re capable of has been the most rewarding part of building a brand, and culture.

Which business tool or resource do you recommend to others, and why? 

I’m all about the School of Google.  You can basically learn anything you want, just use the internet.  It’s going to come down to your motivation to pursue what you’re truly passionate about.

What sparked your interest in the medical device and technology field? 

 

It all started with a referral from a friend who had recently entered the field, a few years after graduation. I’ve now been in healthcare for over 15 years, and I can’t see myself doing anything else professionally. The combination of the quality of the people you work with, the intensity of the problems you’re partnering to solve and the impact that innovation in this field can have on the patient and our world -- it's incredibly rewarding.  

 

You are part of a group of generous alumni matching donations made during the upcoming UConn Gives. Why did you choose to support The Werth Institute, and how does its mission resonate with your experiences and values?  

 

I’m in awe, frankly, of what David and the entire team at the Werth Institute have built and are growing. The common knock on Connecticut, and specifically entrepreneurship or innovation in this state, is a tendency to think too small. Everything that The Werth Institute stands for is larger-than-life but what makes it special is how practical and hands-on the work is. You have this program meeting students where they are and giving them resources and access to mentorship, all wrapped around this incredible education at a Top 10 public university in UConn. Having spent some time with many of the students coming through The Werth Institute over the past few years, I know we’re in a position to leave that knock behind.   

I hope to be in a position someday where I can be philanthropic to the University at a larger scale. In the meantime, I’m looking for opportunities to sort of “lever up” donations by trying to be helpful to students, being an advocate for the University, and just staying connected as an alum. The Werth Institute and its mission provides a unique venue for that.
 

Why is giving back important to you, both personally and professionally? 

 

I’m lucky and grateful to have a number of mentors in my life, and I can’t imagine where I’d be without them. Giving back to the community, and to the University in particular, is about honoring them and giving others access to the same opportunities that people have given to me.  

 

How has your entrepreneurial mindset influenced your approach to leadership? 

 

I think I’ve built a strong appreciation and empathy for what it takes to exist in an entrepreneurial environment. I see my leadership role as keeping the heads and hearts of the team in shape to take on the challenges and opportunities that come our way. I’m always working towards being able to consistently do what former Ford Motor Company CEO Alan Mulally put as—lead with a compelling vision, comprehensive strategy and relentless execution plan.  

 

As a startup mentor working with companies through CTNext and UConn, what advice do you share with young entrepreneurs?  

 

At least recently, I’ve been talking a lot about two things.

First, find comfort in the questions. We’re wired to seek answers to everything. I’m not particularly good at this yet myself, but I think it’s important to spend more time in the unknown as an entrepreneur and to really break down big questions into sets of smaller questions before we try to construct the perfect answer. There’s a lot of value in those next levels of thought. If we immediately try to put a nice clean answer around the first question

The second is around entrepreneurship through acquisition, or ETA. Being a startup or zero-to-one entrepreneur isn’t the only path and there might be unique opportunities in a more buy-then-build type approach.  

 

Can you share an instance where you took a risk? Did it pay off? If not, what lesson did you learn from the experience? 

 

I suppose it was a bit of a risk to move from the big companies and relative safety of the medical device sales career I was in for nearly a decade and make the leap to a startup. Though it didn’t feel like it. I’m happy with that decision, it’s opened up a world of opportunity and the journey has been gratifying.  

 

What’s your favorite UConn memory and how has your connection to the university influenced your professional journey?

Last fall we lost a great man and teacher with the passing of Charles (Pete) Peterson, who founded and built up the Program for Sales Leadership which has since become the Professional Sales Leadership minor in the School of Business. Pete had such a positive impact on the lives and careers of everyone who went through his program. I’ll always cherish the fond memories of Pete, his courses, his friendship, and how intensely he cared about helping people be their best.  

 

Which business tool or resource do you recommend to others, and why?  

 

If you’re an entrepreneur in Connecticut, I recommend building a relationship with Connecticut Innovations. 

 

What’s your go-to karaoke song? 

 

Mr. Big “To Be with You” 

 

What are you passionate about outside of work? 

 

Spending time with my family, rooting on the UConn Huskies and playing golf.