WerthWatching

Roma Romaniv, ’17 (BUS)

Roma Romaniv

Associate, Summit Partners 

Roma is an investor at Summit Partners focused primarily on the technology sector. Her investment experience includes CoderPad. Prior to Summit, Roma worked at Citigroup, most recently in the technology investment banking team and previously as an equity capital markets analyst.

Roma holds a BS in finance and a BA in human rights, summa cum laude, from the University of Connecticut.

Roma Romaniv is doing things WerthWatching:

  • Roma is a rock star mentor, giving back to the UConn Consulting Group, of which she is an alumna, and Hillside Ventures
  • As a senior, Roma served as a manager with the Student Managed Fund where she oversaw a fund of over $2 million and had the opportunity to value and analyze multiple companies, skills she took to Citigroup following graduation
  • Fun fact – Roma is trilingual, speaking English, Ukrainian and Russian

How did you become interested in working as an investor?

I was always interested in how finance worked. I think that was the starting point – taking business courses, joining clubs and learning more about the world of investing. It was not something I knew much about growing up, so I wanted to learn and really understand it. After working at Citi and getting even more exposure to equity investing, I knew it was something I wanted to do.  

What role does entrepreneurship play in your career? 

I speak with company founders every day in my current role. I have a strong appreciation for entrepreneurs – their drive, work ethic and creativity. 

Can you describe a time you took a risk? Did it pay off? If not, what lesson did you learn?

I decided to move to the west coast because I wanted to focus on technology in my career. All of my family and friends at the time were in the NY/CT area. I love living in SF and this move ended up leading to my current role. 

How did UConn prepare you for where you’re at today? UConn gave me the building blocks for a lot of the work I do today. The classes, especially accounting, were critical. SMF, UCG and other groups helped me prepare technically for a lot of work that I do. The UConn Alumni network has also been key. 

Tell us about your continued involvement with UConn. Why is it important to give back as a mentor? 

I really enjoy speaking with students and being available to give them advice, opportunity ideas or just listen. I participated in the Werth Mentoring program, am a mentor in the UConn Consulting Group and was an advisor for one of their recent projects. I also act as a mentor/advisory member for Hillside Ventures. I went to an insurtech conference for work and got to meet some UConn students in person – it was great to see them get this experiential learning! 

Describe a professional moment you are most proud of, and why? 

Pitching at a client meeting – it was still very early on in my career, and I had the opportunity to travel with seniors and meet potential IPO clients in person. I was proud that my managers trusted to put me in front of the client.  

Which business tool or resource do you recommend to others, and why?

Excel! (Just kidding that’s a joke). I am a big fan of videos and guides that teach you how to do things. Example (Ezra Okon – UConn alum) has YouTube videos on financial modeling that walk you through every step. Also, LinkedIn has been very important in my current role in building relationships with companies and founders.  

What’s your favorite UConn memory?

Cornell Stock pitch competition – we drove up to Boston. 

What are you passionate about outside of work?

Passionate about human rights/ESG improvement efforts/international relations. I am also a big fiction reader. 

Jamison Yaffa, ’14 (CLAS)

Jamison Yaffa

Co-Founder & Portfolio Manager, 6Beacon Capital

Jamison Yaffa ’14 is a co-founder and portfolio manager at 6Beacon Capital, based in Boston, MA. He previously spent time at Crestline Investors and Balyasny Asset Management. Jamison started his career as an Investment Banking Analyst at UBS. He graduated from UConn in 2014 with a B.A. in Economics and a minor in Real Estate Finance. While at UConn, he was an active member in many student organizations including the Kappa Sigma Fraternity, Real Estate Society and intramural sports. He is an avid UConn basketball fan. Outside of work, he enjoys golf, skiing, and fishing.

Jamison Yaffa is doing things WerthWatching:

  • Launched 6Beacon Capital investment management fund at the end of 2021
  • Helps current Huskies find their career path as a mentor in the NetWerx program

What sparked your interest in a career in finance?
I always enjoyed working in fast paced, constantly changing environments and working with people from varying backgrounds and perspectives. 
I found interest in working with companies as they grow and fund their business.

Why is entrepreneurship and innovation important to you? 
Constantly bettering myself and hard work have always been important to me, personally and professionally – entrepreneurship allows you to directly see the results of the work put in.

Can you describe a time you took a risk? Did it pay off? If not, what lesson did you learn?
Launching our fund at the end of last year. Going from a large, established firm with robust infrastructure to a small start-up team has been a tremendous learning experience. Although early days, it has already paid off from a personal development perspective. 

How did UConn prepare you for where you’re at today? 
The networking and alumni base I was exposed to while at UConn allowed me to truly refine my interests and equipped me with the skillset to be successful in this industry.

Tell us a little about your continued involvement with UConn. Why is it important to give back as a mentor? 
Mentors and alumni I met during my time at UConn were critical in shaping my path post graduating. Being a mentor allows me to give back and help guide undergraduate students as they realize their career ambitions.  

Which business tool or resource do you recommend to others, and why? 
The best resource is people in your industry of interest and your peers. Gaining knowledge and varying perspectives is the best way to prepare you for success, particularly at the start of your career. 

What’s your favorite UConn memory?
Watching the (multiple) basketball championships on campus. 

What are you passionate about outside of work?
Activities with friends such as golfing, skiing, and fishing. I also enjoy reading and listening to podcasts.

Justin Lee, ’15 (BUS)

Justin Lee

Senior Associate, Palladin Consumer Retail Partners

WerthWatching is an extension of Justin’s vision as a Business student at UConn. In 2014, Justin founded the UConn Consulting Group (UCG), a strategy consulting group bringing together top students with alumni who attended elite business schools and consulting firms. UCG was founded on the belief that given the resources and training, UConn students can compete and land jobs at top companies around the world.

Justin Lee is doing things WerthWatching:

  • Implemented “Strategic Consulting” minor as part of undergraduate curriculum
  • Expertise in consumer-focused buyouts and growth equity investing
  • Leading Werth Institute’s efforts to help students on non- traditional career paths

Why did you choose to work for your employer and how has the experience been?

When I was leaving investment banking, I knew I wanted to go into private equity. PE was attractive to me because you are the principle on the transaction and are truly partnering with the founders or management teams. This alignment of interests and ability to have a true impact on companies sounded exciting. Palladin had a long-standing track record of investing in consumer businesses while operating with a lean team which meant I’d be getting a lot of experience in a sector that has been experiencing dramatic changes.

How did UConn prepare you for the field you are in today?

UConn gave me a good general business background that has been built upon through work experience. While academics are important, UConn also provided a great social setting whether it be on-campus, sporting or other events. Many people believe that a 4.0 GPA will result in an “easy” job search but interviewers are increasingly looking for people they like and can work long hours with.

What’s your favorite UConn memory?

I look back on my UConn experience very favorably so it’s hard to narrow it down to one. Two immediately come to mind:

  • 2014 Men’s and Women’s Basketball Championships
  • Delivering the final presentation for our first project as the UConn Consulting Group; this really solidified the legitimacy of something that I spent a lot of time pursuing

What advice do you have for today’s students or aspiring entrepreneurs?

Be proactive. Nobody is going to hand you the job you want just because you have a good GPA and went to UConn. You need to do more – join clubs, network and utilize the resources around you.

What’s next for you?

While I can’t speak in specifics, my company is at a pretty pivotal time in its lifecycle and there are a few large initiatives that should come to fruition over the next 6-12 months. I’m also excited to be working with the Werth Institute to enhance outcomes for students interested in non-traditional career paths. As someone who had to jump through a lot of hoops, I’m hoping we can make it a bit easier for the next generation of UConn students.

Do you have any personal or professional goals you’d like to reach?

I don’t set specific goals such as obtain “X” job title or anything like that – at least not anymore. I like to stay flexible and setting goals sometimes inhibits your ability to think outside the box and be creative. Goal setting works in moderation. To answer the question - I want to gain more experience in my current field and see where it takes me.

What’s your favorite podcast at the moment?

Given the shift to work-from-home over the last year, I have unfortunately significantly cut down on my podcasts. My favorites to listen to on my commute were The Joe Rogan Experience, Stuff You Should Know and How I Built This.

Sumia Shaikh, ’15 (CAHNR)

Sumia Shaikh

Vice President & Marketing Lead, Visible Hands VC

Sumia Shaikh is a founding team member, investor, and VP of Marketing at Visible Hands VC. She leads marketing and brand for the firm and focuses on supporting portfolio companies in the digital health and wellness space.

Prior to joining Visible Hands VC full-time, Sumia was a Strategy Consultant at Vivaldi in New York City working on Brand, Innovation, and Growth Strategy projects for Fortune 500 tech clients. Before relocating to New York, she spent several years in the Boston startup ecosystem working on Partnerships and Program Management at a global accelerator called MassChallenge where she helped launch their Rhode Island and HealthTech accelerators. Furthermore, Sumia spent a few years working on Vertex Pharmaceuticals' Innovation and External Research (VIER) team as an internal innovation consultant on diverse, company-wide initiatives. Notably, Sumia's contributions helped VIER be named an Honoree for Innovation Leader’s 2019 IMPACT Awards for Best New Initiative and earned her three department-nominated awards.

Sumia graduated with honors from the University of Connecticut with a Bachelor of Science in Allied Health Sciences, and a concentration in Public Health and Program Management.

In her free time, Sumia likes to try new recipes, doing yoga, or spending time with her newborn baby girl.

Sumia Shaikh is doing things WerthWatching:

  • Became a founding team member of Visible Hands VC, a venture capital firm on a mission to highlight and invest in the limitless potential of overlooked founders, after becoming disenchanted with the lack of funding for underrepresented entreprenuers.
  • Rockstar mentor in Werth Institute's NetWerx program.
  • New mom to a beautiful baby girl!

How did you become interested in Venture Capital?

I became interested in venture capital after working at a startup accelerator with hundreds of founders and falling in love with the entrepreneurship and innovation space. After undergrad, I was recruited to work at MassChallenge in a partnership and program management role where I ran entrepreneurial boot camps, and managed relationships and research with corporations, foundations, government, and VCs. Surrounded by hundreds of brilliant problem-solvers working across industries, I quickly became enamored by the fast-paced, invigorating startup environment. I was energized by their unbridled optimism and creativity.

Despite loving working in this environment, I became disenchanted while supporting initiatives to help underrepresented entrepreneurs. Industry statistics consistently show how Black, Latinx, and female founders get less than 10% of VC dollars annually. This group consistently is underfunded and over-mentored. As much as I loved supporting programs and partnerships for this demographic, I was deeply disappointed in how accelerators and incubators fell short of providing actual dollars to overlooked founders.

After MassChallenge, I spent several years in Corporate Innovation and Brand Strategy Consulting to upskill myself. I hoped to join an early-stage startup or VC in a platform role one day. When Justin Kang reached out to me during the Summer of 2020 about starting Visible Hands, I knew I had to get involved. Visible Hands is different from any venture capital firm or accelerator that I have encountered. Visible Hands is a venture capital firm with 14-week, virtual-first accelerator on a mission to highlight and invest in the limitless potential of overlooked founders. At the earliest stages of company-building, we provide meaningful funding, personalized support, and social capital, helping our founders build exceptional technology startups. I love being a part of building it from the ground up and learning how to be an early-stage investor!

Why are entrepreneurship and innovation important to you?

Entrepreneurship and innovation represent the best of creativity and problem-solving to me. The best entrepreneurs and intrapreneurs that I meet are solving real problems validated by their customers or users. Additionally, they are not afraid to approach an old problem in a novel way. It’s intellectually stimulating and inspires me to always challenge my biases.

Furthermore, I see entrepreneurship and innovation as transformative means for economic mobility. Entrepreneurship and innovation can enable folks to generate generational wealth while working on issues that matter to them. Coming from a humble beginning, I've experienced firsthand how working in entrepreneurship and innovation allowed me to financially and professionally make leaps that I never thought might be possible.

Can you describe a time you took a risk? Did it pay off? If not, what lesson did you learn?

I am a pretty risk-friendly person (which probably explains my attraction to early-stage startups). For example, I moved to Boston without a job out of college and gave myself two months to figure it out. Additionally, joining MassChallenge while having no formal background or education in startups or business development was a risk that paid off as I learned about my passion for working with startups. Furthermore, joining Visible Hands in 2020 as a volunteer and going full-time before securing the funding for my specific role was a risk. I am fortunate that many of the risks that I have taken throughout my career have paid off. I’ve learned to bet on myself and trust my judgment in taking calculated risks.

How did UConn prepare you for where you are at today?

At UConn, my advisors and professors always encouraged me to pursue all my intellectual curiosities. This meant being able to audit classes in the business school, learning how to properly do research, or studying social entrepreneurship during the summer in Guatemala. My education at UConn taught me to take an interdisciplinary approach to solving problems. I learned to consider different points of view. I learned how to challenge my biases through my student involvement with organizations like the Asian American Cultural Center and UConn Empower. I am where I am today because I am insatiably curious and learned how to work with people from different backgrounds.

Tell us a little about your continued involvement with UConn. Why is it important to give back as a mentor?

I am the first person in my family to graduate with a college degree. Although I excelled in high school, I was not sure how I’d be able to afford college. UConn was one of the first organizations to believe in my potential. I went to school on a full-ride merit scholarship. I was deeply supported in my personal and professional journey by mentors at UConn. It’s important to me to give back as a mentor and pay it forward.

Describe a professional moment you are most proud of, and why?

I am most proud of the relationships that I’ve built with founders who I’ve worked with for the past six years that are still finding value in the relationship we have today. There are founders I’ve stayed in touch with since I started at MassChallenge where we chat periodically, or they reach out for advice. We usually chat about issues concerning go-to-market, partnerships, or ways that they can grow their team. One such company recently reached out to see if I’d be interested in joining their executive team. Although it wasn’t the best match, I was so honored to be considered!

Which business tool or resource do you recommend for entreprenuers, and why?

Entrepreneurship can be an arduous and lonely journey, but it doesn’t need to be. Having access to a community of other people who can share their learnings and understand the challenges of launching a company is powerful. One of the best values of our Visible Hands accelerator is the tight-knit cohort full of entrepreneurs who are always looking to support and learn from each other. I recommend that entrepreneurs seek out online or IRL communities like OnDeck, Founders Network, SCORE, etc.

What is your favorite UConn memory?

My favorite UConn memory has to be starting and building a student organization with my closest friends and classmates called UConn Empower. What began as conversations in Buckley turned into an organization that raised $15K, involved hundreds of students on campus, and did project-based consulting work with three non-profits in India, Cameroon, and the Dominican Republic. I learned so much about team building, marketing, community, and how to build programs and products that were useful to our users. I never considered it as "innovation" or "entrepreneurship" at the time because I was having so much fun. I learned a great deal about what it takes to build something.

What are you passionate about outside of work?

I am passionate about community, DEI, health and wellness, and human rights. I just had a baby two months ago and am enjoying spending my maternity leave bonding with my baby girl!

Jack Tarca, ’22 (BUS Management)

Jack Tarca Headshot

Founder, Find The Good Brand/UConn Entreprenuer in Residence

Get to know Jack Tarca, the Werth Institute's new Entreprenuer in Residence with Championship Labs.

What do you do now and how did you get where you are?

I am pursuing my mission driven apparel brand full-time, while becoming the first Entrepreneur in Residence at the Werth Institute here at UConn. I was able to achieve success with my company while a student at UConn, using the resources, network, and knowledge found all throughout UConn’s ecosystem. Most important, I never stopped putting ideas into action.

What do you find most fulfilling about your job?

Seeing an idea go from idea to reality. Whether it’s a physical piece of apparel that we’re developing, an inspiring post about well-being, or a new e-commerce strategy we’re implementing, taking something in your head and proving its success in the real world never gets old.

How do you help your organization use business to have a positive impact on the world?

We aim for our business to positively impact anyone who’s engaging with our brand. Whether it’s through our content or purchasing a product, we want to add value to everyone who hears about our business. We’re in the business of helping people live happier and healthier lives. We do this through spreading our mantra of “finding the good”. These three simple words have been proven to have a positive impact on thousands of people’s lives. From spilling your morning coffee, to making it through months of rehabilitation for a mental disease, our community has told us that these three simple words were the reason they were able to get through the day.

Which business tool or resource do you recommend to others, and why?

I recommend “Notion”, it’s a project management and note-taking application. You can use it for personal use or at a business level. It’s user friendly, organized, but also has the ability to be customized as you see fit. I use it for storing brand assets, writing all sorts of copy, calendars, and collecting inspiration via photos and links. It does it all, without being overwhelming.

What is the biggest lesson you have learned so far since graduating?

In my two months after graduating, I’m still adjusting to working full-time and not having any assignments due at 11:59pm on Husky CT. In this short time, I’ve learned that I have new goals for the first time in four years. Throughout college my main goals were graduating, landing a job, and building a brand. It’s interesting to have to re-evaluate goals that have been set for so long, but also exciting to take on new challenges. Every milestone I’ve hit post-graduation has also meant creating a new one, which is sometimes more difficult than achieving the milestone itself. The lesson here is to always be ready for what’s next.

What is the best advice you've ever received?

Done is better than perfect.

What did your time at UConn mean to you?

My time at UConn was invaluable. I gained confidence to pursue my ideas that hadn’t been proven yet, as well as the perseverance and resources to see them through to reality. UConn for me was a place to test ideas and fail, knowing that there were resources available to help me learn from my mistakes was crucial as I began my entrepreneurial journey.

What are you passionate about outside of work?

I’m passionate about the ocean. I try to spend as much time on the water as I do on land. From fishing, to boating, to surfing, you can find me on the water when I’m not working. At Find The Good Brand we talk about finding your “spot”, it’s like a happy place you go to, to practice mindfulness. The ocean is my favorite “spot”.

What's next?

Next, I’ll be heading back to UConn to build resources for student athletes and social media influencers to help grow accessibility in entrepreneurship at UConn. The world of college athletics has been changed forever and I’m excited to be at the forefront of such an impactful movement for NIL.  I will also continue to build Find The Good Brand, when I’m not busy helping students at UConn pursue their passions.

Lorin Dixon, ’11 (CLAS)

Jack Tarca Headshot

Founder and CEO, ZaveryCakes

Get to know Lorin Dixon, an Advisory Board member with Championship Labs.

Tell us about ZaveryCakes. How did the idea come about?

ZaveryCakes is a pop culture bakeware brand, providing a connection to pop culture through our detailed character food molds designed to look exactly like your favorite pop culture icon, sports teams, tv show, and movie character. Providing tangible ways to bring your fandom to your kitchen table. Our mission is to turn boring food into something you actually love. Our molds are easy to use, no mess, and give a new meaning to being able to play with your food. Our differentiation is the versatility of our food molds, you can make pancakes, eggs, pizzas, mini cakes, brownies, bread and so much more. We know that everyone is a fan of something, and we have something for everyone.

How did you become interested in entrepreneurship?

I have always considered myself an entrepreneur. As an athlete the minute I picked up a basketball and decided this is what I wanted to do I started creating a brand and unbeknownst became an entrepreneur. That brand was me, so all of the accolades I received in Highschool, becoming a McDonald All-American, and going to UConn was me being an entrepreneur building out my brand and forming a community of invested people around that brand. In this NIL era, student-athletes have the ability to monetize their brand and leverage their platform at the collegiate level. All of the hard work that athletes put into what they love to do and leveraging a personal brand that companies want to partner with makes these athletes entrepreneurs.

How did your experience as a member of the National Championship-winning UConn Women’s Basketball team prepare you for a career in entrepreneurship?

I am a true believer in how you do one thing is how you do everything. From a young age, I understood the importance of hard work, discipline, and consistency especially when no one is watching. Those are the moments when champions are made. I continue to use that same mentality in business. The success I’ve had with my company ZaveryCakes can be traced to that mentality that I carry with me every day.

With NIL initiatives taking off, what advice do you have for student-athletes in this new era of business opportunities?

In this new era of NIL initiatives, I would tell student-athletes to take full advantage of this opportunity. The best time to build a brand or start a business is always now. It takes time to build out and grow a business but as student-athletes, you have the platform and leverage to build a large community and following very quickly around your brand or business.

What role do you see former Husky athletes and entrepreneurs like yourself and resources like the Werth Institute having in the NIL era?

In this NIL era, the role of former Husky athletes and entrepreneurs and the resources like the Werth Institute can demystify the concepts of what it takes to be a successful entrepreneur. Teaching and leading this new generation of student-athletes to show them that it is not only doable but beneficial for them to merge their platforms of student-athletes and entrepreneurship to secure and build a better future for themselves.

Can you describe a time you took a risk? Did it pay off? If not, what lesson did you learn?

The biggest risk I have ever taken was becoming an entrepreneur and deciding to start ZaveryCakes and that decision has been amazingly paying itself off ever since I trusted myself to take that step. When I started, I did not know anything about business, manufacturing, wholesale, or any of the other lessons that I had to learn along the way. Through that discipline, hard work, consistency, and most importantly through the belief that I have in myself, I‘ve learned that I can do anything, and I am just getting starting.

Describe a professional moment you are most proud of, and why?

I am blessed that I have had so many amazing professional moments in my life. Whether that was during my professional career as a basketball player where I had the opportunity to play in the WNBA, Overseas, and for the Jamaican Olympic basketball team, or as the CEO & founder of ZaveryCakes where we have accomplished so much in such a short period of time. From our amazing licensing partnerships to our retail partnerships, to our expanding product line, and the accomplishment of graduating from the Goldman Sachs One Million Black Women program.

The moment I am most proud of was our successful Kickstarter campaign. Before that moment I decided to start a company outside of sports or anything that I have previously known. I created our first three original characters from my own imagination and put them out in the world to see if it was even something the market wanted. ZaveryCakes surpassed its goal and we haven't looked back ever since.

Which business tool or resource do you recommend for entrepreneurs, and why?

For entrepreneurs with new businesses, my advice is to keep your overhead as low as possible while surrounding yourself with a good team. No one person can be the best at or do everything. Hiring experts in fields that you are not an expert in, will allow you to grow faster and accomplish more. The best way to do this when starting out is to hire freelancers. There are many sites that allow you to do this while keeping your cost low.

What’s your favorite UConn memory?

I have had some amazing memories at UConn. Some great memories were playing in front of the amazing crowd at Gampel, breaking the 89-0 record, winning two national championships, and visiting President Obama and first lady Michelle Obama at the white house. My favorite UConn memory though was graduating. I was the first person in my family to graduate from college and fulfilling a goal I set for myself when I was younger was a very special moment and memory for me.

What are you passionate about outside of work?

My passion is continuously learning and trying new experiences and endeavors. I recently picked up golfing, I love it and the goal is to become really good at it. Becoming a wine connoisseur is a goal of mine, I am currently learning the process of how wine is made, and I hope to open my own vineyard one day. I am most passionate about my son, with any free time that I have, I spend it with him. There is no job in the world more important to me than being the best mom that I can be. Going through this process and creating a legacy for him is everything.

 

To explore the ZaveryCakes collection and order online, visit their website here.

Jack Tarca, ’22 (BUS Management)

Jack Tarca Headshot

Founder, Find The Good Brand/UConn Entreprenuer in Residence

Get to know Jack Tarca, the Werth Institute's new Entreprenuer in Residence with Championship Labs.

What do you do now and how did you get where you are?

I am pursuing my mission driven apparel brand full-time, while becoming the first Entrepreneur in Residence at the Werth Institute here at UConn. I was able to achieve success with my company while a student at UConn, using the resources, network, and knowledge found all throughout UConn’s ecosystem. Most important, I never stopped putting ideas into action.

What do you find most fulfilling about your job?

Seeing an idea go from idea to reality. Whether it’s a physical piece of apparel that we’re developing, an inspiring post about well-being, or a new e-commerce strategy we’re implementing, taking something in your head and proving its success in the real world never gets old.

How do you help your organization use business to have a positive impact on the world?

We aim for our business to positively impact anyone who’s engaging with our brand. Whether it’s through our content or purchasing a product, we want to add value to everyone who hears about our business. We’re in the business of helping people live happier and healthier lives. We do this through spreading our mantra of “finding the good”. These three simple words have been proven to have a positive impact on thousands of people’s lives. From spilling your morning coffee, to making it through months of rehabilitation for a mental disease, our community has told us that these three simple words were the reason they were able to get through the day.

Which business tool or resource do you recommend to others, and why?

I recommend “Notion”, it’s a project management and note-taking application. You can use it for personal use or at a business level. It’s user friendly, organized, but also has the ability to be customized as you see fit. I use it for storing brand assets, writing all sorts of copy, calendars, and collecting inspiration via photos and links. It does it all, without being overwhelming.

What is the biggest lesson you have learned so far since graduating?

In my two months after graduating, I’m still adjusting to working full-time and not having any assignments due at 11:59pm on Husky CT. In this short time, I’ve learned that I have new goals for the first time in four years. Throughout college my main goals were graduating, landing a job, and building a brand. It’s interesting to have to re-evaluate goals that have been set for so long, but also exciting to take on new challenges. Every milestone I’ve hit post-graduation has also meant creating a new one, which is sometimes more difficult than achieving the milestone itself. The lesson here is to always be ready for what’s next.

What is the best advice you've ever received?

Done is better than perfect.

What did your time at UConn mean to you?

My time at UConn was invaluable. I gained confidence to pursue my ideas that hadn’t been proven yet, as well as the perseverance and resources to see them through to reality. UConn for me was a place to test ideas and fail, knowing that there were resources available to help me learn from my mistakes was crucial as I began my entrepreneurial journey.

What are you passionate about outside of work?

I’m passionate about the ocean. I try to spend as much time on the water as I do on land. From fishing, to boating, to surfing, you can find me on the water when I’m not working. At Find The Good Brand we talk about finding your “spot”, it’s like a happy place you go to, to practice mindfulness. The ocean is my favorite “spot”.

What's next?

Next, I’ll be heading back to UConn to build resources for student athletes and social media influencers to help grow accessibility in entrepreneurship at UConn. The world of college athletics has been changed forever and I’m excited to be at the forefront of such an impactful movement for NIL.  I will also continue to build Find The Good Brand, when I’m not busy helping students at UConn pursue their passions.

Jaden Brodeur, ’20 (BUS)

Jaden Brodeur Photo

Founder, Luma

Jaden Brodeur has always been passionate for meaningful innovation designed to address big problems. At an early age, he took an interest in the concept of eliminating plastic-bottled water, fully convinced his adulthood should be free of single-use plastic bottles. He is co-founder of Luma, a sustainability company with a hyperfocus on hydration. Luma is building the first hydration unit to simultaneously combine UV-C light with optional filtration via activated Carbon. UV-C light is used to eradicate bacteria from the unit’s water contents and its interior surface, meaning regular cleaning is not required. Activated Carbon is used to treat water for other pollutants that UV-C light does not account for. In doing this, Luma is offering a unit that matches the water purity of bottled water while eliminating maintenance of the unit itself.

Jaden Brodeur is doing things WerthWatching:

  • Fulfilling his longtime dream of innovating the water bottle industry.
  • Recently participated in CCEI's Summer Fellowship program.
  • “I left my job, worked on Luma unpaid, drained my bank, moved back home with my
    mom to stay afloat, and have never been happier”

Tell us about Luma and how it came to be.

Going into my 2nd semester of junior year at UConn, I found a venture investing platform that I would be interning for in the summer, where I would be doing venture scouting. I wanted to come in prepared, so I started early making a list of young startups that I could reach out to when beginning my internship. I was browsing Kickstarter to find companies early in their development, and I came across a campaign for a product called Luma Bottle. I was blown away, because I had been fascinated by the idea of innovating the water bottle industry since I was a freshman in high school, and Luma Bottle was everything I’d been fantasizing about. It was the first company I put on my list, and then the first company I scheduled a call with when starting my internship.

When I got on that call, I was blown away to learn that it was a project led by another student my age across the country at BYU. There was no product, no capital, and no real team other than some friends of Willy’s at BYU helping out. We got to know each other well over the course of the next year and a half, touching base regularly as Willy worked towards getting the product concept built. In March of 2021, we were catching up after not speaking for a few months. He filled me in on what was going on. He was able to finally develop the product and fulfill pre-orders, but there was no direction after that. There was no capital, low inventory of a product that still needed work, nobody else working on it, and no clear path forward. Willy was also still finishing up school and working full time at a company in Utah.

I encouraged Willy to keep pushing forward, and helped put together a plan to raise capital, fund product improvements, build out a brand strategy, etc. It was clear that Willy and I had opposite skillsets, and we decided to team up and start a company. Less than 5 months later, we formed Luma Hydration Inc and closed our first investment of $75,000.

How is Luma using business to make a positive impact on the world?

Luma is a mission driven company dedicated to eliminating the use of plastic-packaged water. We’re combining meaningful innovation, premium quality, and impeccable design to build a sustainable hydration experience that’s healthier for our bodies and healthier for our planet.

Why are entrepreneurship and innovation important to you?

Entrepreneurship and innovation are important to me for more reasons to count, but I think the most important thing is that it gives me the opportunity to operate with complete creative freedom, which is what makes me happy. I feel fulfilled and feel like there’s nothing holding me back from reaching my full potential.

What did you learn from your experience at UConn that has helped you most in your career?

My time at UConn was an invaluable self-discovery experience. I learned more about myself in my 4 years at UConn than I could have ever imagined. I gained a better understanding of what I’m good at and what I’m not good at. I think I became much more self-aware.

Were there any connections that you made at UConn through the Werth Institute (staff, alumni, faculty, peers, etc.) that helped you beyond graduating?

I’ve made sure to stay well connected with David Noble. He was the one professor I had at UConn that truly inspired me, that I looked up to and admired.

I had also met Ryan Gresh (Class of 2009) during my time at UConn. He’s become someone I consider to be a great friend, and an incredible mentor. No matter what it is I’m going through, he’s someone I know I can always lean on for advice and has been guiding me through my entrepreneurial journey since day 1.

Are you still connected with UConn in any way and if yes, how so (college friends, mentoring current students, football games, etc.)?

Yes! My friends from UConn remain some of my closest friends and being a die-hard UConn basketball fan since my earliest memories, I attend as many home games as I can. I’m also participating in UConn’s summer fellowship program with CCEI.

Which business tool or resource do you recommend to others, and why?

Twitter! I can’t advocate enough for young professionals to use the platform more. To me, it’s a more authentic LinkedIn. I’ve built relationships with countless mentors, investors, founders, etc. from Twitter.

What is the biggest lesson you have learned so far since graduating?

When you leave college and step out into the “real-world,” the “guardrails” that have been in place since we were born suddenly disappear. It can be both intimidating and exciting. I felt like I could do anything I wanted. The biggest lesson I learned was to take advantage of that feeling.

I think a lot of people find themselves getting into jobs and careers that don’t really excite them, but it’s just what they feel like they’re “supposed” to do. I’ve learned to dismiss the status-quo and to do what makes me happy. We have limited time, and I don’t want to waste it.

What is the best advice you've ever received?

"Do what makes you happy".

It kind of builds off the lesson I just mentioned above, but I think it’s super important and it’s always on my mind. Finding happiness is the ultimate goal, and happiness looks different for everyone. For me, I like to create things. I like to make my own decisions, I like to think big, I like to live and work without someone telling me what I can and can’t do. Nobody wants to live with regrets, and I feel like I’m living regret-free, because I’m doing what makes me happy. Out of college, I had a great job in the city I wanted to live in my whole life, making great money, working with people I liked, but I didn’t truly feel happy because I felt like I was limited in what I was allowed to do. I left my job, worked on Luma unpaid, drained my bank, moved back home with my mom to stay afloat, and have never been happier. I’m young and can afford to take big risks. If things didn’t work out, I’d at least be doing what I loved. Fortunately, things have gone well 🙂

What did your time at UConn mean to you?

My time at UConn meant so much to me. I grew tremendously as a person, I learned about myself, I built both friendships and professional relationships that will last me a lifetime, and I had as much fun as I ever could have hoped for. I take extreme pride in UConn and hope to remain involved with the university in some way throughout my life.

What are you passionate about outside of work?

Golf, football, and UConn basketball!

What is next for you?

Fully focused on scaling Luma with the hope of one day building a generational company.

Justin Lee, ’15 (BUS)

Justin Lee

Senior Associate, Palladin Consumer Retail Partners

WerthWatching is an extension of Justin’s vision as a Business student at UConn. In 2014, Justin founded the UConn Consulting Group (UCG), a strategy consulting group bringing together top students with alumni who attended elite business schools and consulting firms. UCG was founded on the belief that given the resources and training, UConn students can compete and land jobs at top companies around the world.

Justin Lee is doing things WerthWatching:

  • Implemented “Strategic Consulting” minor as part of undergraduate curriculum
  • Expertise in consumer-focused buyouts and growth equity investing
  • Leading Werth Institute’s efforts to help students on non- traditional career paths

Why did you choose to work for your employer and how has the experience been?

When I was leaving investment banking, I knew I wanted to go into private equity. PE was attractive to me because you are the principle on the transaction and are truly partnering with the founders or management teams. This alignment of interests and ability to have a true impact on companies sounded exciting. Palladin had a long-standing track record of investing in consumer businesses while operating with a lean team which meant I’d be getting a lot of experience in a sector that has been experiencing dramatic changes.

How did UConn prepare you for the field you are in today?

UConn gave me a good general business background that has been built upon through work experience. While academics are important, UConn also provided a great social setting whether it be on-campus, sporting or other events. Many people believe that a 4.0 GPA will result in an “easy” job search but interviewers are increasingly looking for people they like and can work long hours with.

What’s your favorite UConn memory?

I look back on my UConn experience very favorably so it’s hard to narrow it down to one. Two immediately come to mind:

  • 2014 Men’s and Women’s Basketball Championships
  • Delivering the final presentation for our first project as the UConn Consulting Group; this really solidified the legitimacy of something that I spent a lot of time pursuing

What advice do you have for today’s students or aspiring entrepreneurs?

Be proactive. Nobody is going to hand you the job you want just because you have a good GPA and went to UConn. You need to do more – join clubs, network and utilize the resources around you.

What’s next for you?

While I can’t speak in specifics, my company is at a pretty pivotal time in its lifecycle and there are a few large initiatives that should come to fruition over the next 6-12 months. I’m also excited to be working with the Werth Institute to enhance outcomes for students interested in non-traditional career paths. As someone who had to jump through a lot of hoops, I’m hoping we can make it a bit easier for the next generation of UConn students.

Do you have any personal or professional goals you’d like to reach?

I don’t set specific goals such as obtain “X” job title or anything like that – at least not anymore. I like to stay flexible and setting goals sometimes inhibits your ability to think outside the box and be creative. Goal setting works in moderation. To answer the question - I want to gain more experience in my current field and see where it takes me.

What’s your favorite podcast at the moment?

Given the shift to work-from-home over the last year, I have unfortunately significantly cut down on my podcasts. My favorites to listen to on my commute were The Joe Rogan Experience, Stuff You Should Know and How I Built This.

Thomas Bachant, ’13 (ENG)

Jaden Brodeur Photo

Founder, Luma

Jaden Brodeur has always been passionate for meaningful innovation designed to address big problems. At an early age, he took an interest in the concept of eliminating plastic-bottled water, fully convinced his adulthood should be free of single-use plastic bottles. He is co-founder of Luma, a sustainability company with a hyperfocus on hydration. Luma is building the first hydration unit to simultaneously combine UV-C light with optional filtration via activated Carbon. UV-C light is used to eradicate bacteria from the unit’s water contents and its interior surface, meaning regular cleaning is not required. Activated Carbon is used to treat water for other pollutants that UV-C light does not account for. In doing this, Luma is offering a unit that matches the water purity of bottled water while eliminating maintenance of the unit itself.

Jaden Brodeur is doing things WerthWatching:

  • Fulfilling his longtime dream of innovating the water bottle industry.
  • Recently participated in CCEI's Summer Fellowship program.
  • “I left my job, worked on Luma unpaid, drained my bank, moved back home with my
    mom to stay afloat, and have never been happier”

Tell us about Luma and how it came to be.

Going into my 2nd semester of junior year at UConn, I found a venture investing platform that I would be interning for in the summer, where I would be doing venture scouting. I wanted to come in prepared, so I started early making a list of young startups that I could reach out to when beginning my internship. I was browsing Kickstarter to find companies early in their development, and I came across a campaign for a product called Luma Bottle. I was blown away, because I had been fascinated by the idea of innovating the water bottle industry since I was a freshman in high school, and Luma Bottle was everything I’d been fantasizing about. It was the first company I put on my list, and then the first company I scheduled a call with when starting my internship.

When I got on that call, I was blown away to learn that it was a project led by another student my age across the country at BYU. There was no product, no capital, and no real team other than some friends of Willy’s at BYU helping out. We got to know each other well over the course of the next year and a half, touching base regularly as Willy worked towards getting the product concept built. In March of 2021, we were catching up after not speaking for a few months. He filled me in on what was going on. He was able to finally develop the product and fulfill pre-orders, but there was no direction after that. There was no capital, low inventory of a product that still needed work, nobody else working on it, and no clear path forward. Willy was also still finishing up school and working full time at a company in Utah.

I encouraged Willy to keep pushing forward, and helped put together a plan to raise capital, fund product improvements, build out a brand strategy, etc. It was clear that Willy and I had opposite skillsets, and we decided to team up and start a company. Less than 5 months later, we formed Luma Hydration Inc and closed our first investment of $75,000.

How is Luma using business to make a positive impact on the world?

Luma is a mission driven company dedicated to eliminating the use of plastic-packaged water. We’re combining meaningful innovation, premium quality, and impeccable design to build a sustainable hydration experience that’s healthier for our bodies and healthier for our planet.

Why are entrepreneurship and innovation important to you?

Entrepreneurship and innovation are important to me for more reasons to count, but I think the most important thing is that it gives me the opportunity to operate with complete creative freedom, which is what makes me happy. I feel fulfilled and feel like there’s nothing holding me back from reaching my full potential.

What did you learn from your experience at UConn that has helped you most in your career?

My time at UConn was an invaluable self-discovery experience. I learned more about myself in my 4 years at UConn than I could have ever imagined. I gained a better understanding of what I’m good at and what I’m not good at. I think I became much more self-aware.

Were there any connections that you made at UConn through the Werth Institute (staff, alumni, faculty, peers, etc.) that helped you beyond graduating?

I’ve made sure to stay well connected with David Noble. He was the one professor I had at UConn that truly inspired me, that I looked up to and admired.

I had also met Ryan Gresh (Class of 2009) during my time at UConn. He’s become someone I consider to be a great friend, and an incredible mentor. No matter what it is I’m going through, he’s someone I know I can always lean on for advice and has been guiding me through my entrepreneurial journey since day 1.

Are you still connected with UConn in any way and if yes, how so (college friends, mentoring current students, football games, etc.)?

Yes! My friends from UConn remain some of my closest friends and being a die-hard UConn basketball fan since my earliest memories, I attend as many home games as I can. I’m also participating in UConn’s summer fellowship program with CCEI.

Which business tool or resource do you recommend to others, and why?

Twitter! I can’t advocate enough for young professionals to use the platform more. To me, it’s a more authentic LinkedIn. I’ve built relationships with countless mentors, investors, founders, etc. from Twitter.

What is the biggest lesson you have learned so far since graduating?

When you leave college and step out into the “real-world,” the “guardrails” that have been in place since we were born suddenly disappear. It can be both intimidating and exciting. I felt like I could do anything I wanted. The biggest lesson I learned was to take advantage of that feeling.

I think a lot of people find themselves getting into jobs and careers that don’t really excite them, but it’s just what they feel like they’re “supposed” to do. I’ve learned to dismiss the status-quo and to do what makes me happy. We have limited time, and I don’t want to waste it.

What is the best advice you've ever received?

"Do what makes you happy".

It kind of builds off the lesson I just mentioned above, but I think it’s super important and it’s always on my mind. Finding happiness is the ultimate goal, and happiness looks different for everyone. For me, I like to create things. I like to make my own decisions, I like to think big, I like to live and work without someone telling me what I can and can’t do. Nobody wants to live with regrets, and I feel like I’m living regret-free, because I’m doing what makes me happy. Out of college, I had a great job in the city I wanted to live in my whole life, making great money, working with people I liked, but I didn’t truly feel happy because I felt like I was limited in what I was allowed to do. I left my job, worked on Luma unpaid, drained my bank, moved back home with my mom to stay afloat, and have never been happier. I’m young and can afford to take big risks. If things didn’t work out, I’d at least be doing what I loved. Fortunately, things have gone well 🙂

What did your time at UConn mean to you?

My time at UConn meant so much to me. I grew tremendously as a person, I learned about myself, I built both friendships and professional relationships that will last me a lifetime, and I had as much fun as I ever could have hoped for. I take extreme pride in UConn and hope to remain involved with the university in some way throughout my life.

What are you passionate about outside of work?

Golf, football, and UConn basketball!

What is next for you?

Fully focused on scaling Luma with the hope of one day building a generational company.