Author: Ha, Emily

Mike Parker, ’01 (BFA)

Mike Parker

Owner & Creative Director, Lowbrow Studios

Mike Parker graduated from UCONN in 2001 with a degree in Graphic Design and Illustration and is now the owner and creative director of Lowbrow Studios, a full-service animation studio in Fairfield, CT.  Lowbrow has produced, written and directed animated shorts and series for TV, web and streaming.

Mike Parker is doing things WerthWatching:

  • Providing mentorship to Huskies through The Werth Institute’s NetWerx program
  • Lowbrow Studios has worked with clients such as Disney, Nickelodeon, MTV, Mattel, CollegeHumor, Machinima and more
  • Lowbrow Studios is famous for producing the web series Sonic For Hire

What sparked your interest in 2D animation? 

I grew up loving Looney Tunes, The Simpsons, Ren & Stimpy and art in general. The way you could tell any sort of story with any sort of character was always amazing to me. 

 

Can you describe your experience as a mentor as part of the NetWerx program? What motivated you to become a mentor? 

I got invited to be a guest at a couple classes in the Art Department and loved seeing the studentswork and their thought processes. It was also great just helping students to try and navigate school or the transition from school to a job environment.   

 

What specific skills or insights do you aim to impart to your mentees? 

What to expect for life after school. Going from a regular job, to freelance, to running a company. The skills required for staying motivated and organized. 

   

In your mentoring role, have you encountered any common challenges or obstacles that students face when entering the field of 2D animation (or the workforce in general) and how do you help them overcome these challenges? 

I think a common problem is a broader working knowledge of animation software. It’s not an easy thing to try and tackle – but being more aware of Toon Boom, Animate, Procreate, After Effects or even things like Premiere. Knowing more about what these programs can offer, how they operate or how they fit into an animation pipeline. I feel like the more a student knows the full process of the pipeline and what software would be a good fit for each section, the more prepared or well-rounded they are for an animation position. 

 

How did UConn prepare you for where you’re at today?  

Oddly enough, UConn didn’t really have an animation program when I was there, so I taught myself the ins and outs. But one of the best opportunities was my Independent Study course with Cora Lynn, where I produced a couple episodes of a web series. That prepared me for learning all the steps in the process and being held accountable more than a regular assignment.  

 

Can you describe a time you took a risk? Did it pay off? If not, what lesson did you learn? 

Biggest risk was leaving my regular job (Graphic Designer) with a steady paycheck to do freelance animation and not knowing if I would be able to make enough on a regular basis. It took a ton of hard work, but paid off  

 

Describe a professional moment you are most proud of, and why? 

Everyone deals with imposter syndrome all the time. Several years ago, I sold a show to Disney, and we were in development with them for a couple years. During that time, I’d be in creative meetings with executives and higher-ups at the company and I was able to contribute some meaningful ideas and saw a positive response. That was a very reassuring moment and helped me realize that I can do this.  

 

What’s your favorite UConn memory? 

I had a bunch, but probably seeing my first comic strip The Nature Showin the Daily Campus. I got so excited I just got up and left class without realizing it. 

 

What are you passionate about outside of work? 

Being creative is such a big part of what I do every day and it’s really what I enjoy at all times. So, if I’m not at work, I’m usually trying to think of ideas for shorts. Or I like to go running, and of course just relax with my wife and our cats.   

Justin Lee, ’15 (BUS)

Justin Lee

Senior Associate, Palladin Consumer Retail Partners

WerthWatching is an extension of Justin’s vision as a Business student at UConn. In 2014, Justin founded the UConn Consulting Group (UCG), a strategy consulting group bringing together top students with alumni who attended elite business schools and consulting firms. UCG was founded on the belief that given the resources and training, UConn students can compete and land jobs at top companies around the world.

Justin Lee is doing things WerthWatching:

  • Implemented “Strategic Consulting” minor as part of undergraduate curriculum
  • Expertise in consumer-focused buyouts and growth equity investing
  • Leading Werth Institute’s efforts to help students on non- traditional career paths

Why did you choose to work for your employer and how has the experience been?

When I was leaving investment banking, I knew I wanted to go into private equity. PE was attractive to me because you are the principle on the transaction and are truly partnering with the founders or management teams. This alignment of interests and ability to have a true impact on companies sounded exciting. Palladin had a long-standing track record of investing in consumer businesses while operating with a lean team which meant I’d be getting a lot of experience in a sector that has been experiencing dramatic changes.

How did UConn prepare you for the field you are in today?

UConn gave me a good general business background that has been built upon through work experience. While academics are important, UConn also provided a great social setting whether it be on-campus, sporting or other events. Many people believe that a 4.0 GPA will result in an “easy” job search but interviewers are increasingly looking for people they like and can work long hours with.

What’s your favorite UConn memory?

I look back on my UConn experience very favorably so it’s hard to narrow it down to one. Two immediately come to mind:

  • 2014 Men’s and Women’s Basketball Championships
  • Delivering the final presentation for our first project as the UConn Consulting Group; this really solidified the legitimacy of something that I spent a lot of time pursuing

What advice do you have for today’s students or aspiring entrepreneurs?

Be proactive. Nobody is going to hand you the job you want just because you have a good GPA and went to UConn. You need to do more – join clubs, network and utilize the resources around you.

What’s next for you?

While I can’t speak in specifics, my company is at a pretty pivotal time in its lifecycle and there are a few large initiatives that should come to fruition over the next 6-12 months. I’m also excited to be working with the Werth Institute to enhance outcomes for students interested in non-traditional career paths. As someone who had to jump through a lot of hoops, I’m hoping we can make it a bit easier for the next generation of UConn students.

Do you have any personal or professional goals you’d like to reach?

I don’t set specific goals such as obtain “X” job title or anything like that – at least not anymore. I like to stay flexible and setting goals sometimes inhibits your ability to think outside the box and be creative. Goal setting works in moderation. To answer the question - I want to gain more experience in my current field and see where it takes me.

What’s your favorite podcast at the moment?

Given the shift to work-from-home over the last year, I have unfortunately significantly cut down on my podcasts. My favorites to listen to on my commute were The Joe Rogan Experience, Stuff You Should Know and How I Built This.

Sumia Shaikh, ’15 (CAHNR)

Sumia Shaikh

Vice President & Marketing Lead, Visible Hands VC

Sumia Shaikh is a founding team member, investor, and VP of Marketing at Visible Hands VC. She leads marketing and brand for the firm and focuses on supporting portfolio companies in the digital health and wellness space.

Prior to joining Visible Hands VC full-time, Sumia was a Strategy Consultant at Vivaldi in New York City working on Brand, Innovation, and Growth Strategy projects for Fortune 500 tech clients. Before relocating to New York, she spent several years in the Boston startup ecosystem working on Partnerships and Program Management at a global accelerator called MassChallenge where she helped launch their Rhode Island and HealthTech accelerators. Furthermore, Sumia spent a few years working on Vertex Pharmaceuticals' Innovation and External Research (VIER) team as an internal innovation consultant on diverse, company-wide initiatives. Notably, Sumia's contributions helped VIER be named an Honoree for Innovation Leader’s 2019 IMPACT Awards for Best New Initiative and earned her three department-nominated awards.

Sumia graduated with honors from the University of Connecticut with a Bachelor of Science in Allied Health Sciences, and a concentration in Public Health and Program Management.

In her free time, Sumia likes to try new recipes, doing yoga, or spending time with her newborn baby girl.

Sumia Shaikh is doing things WerthWatching:

  • Became a founding team member of Visible Hands VC, a venture capital firm on a mission to highlight and invest in the limitless potential of overlooked founders, after becoming disenchanted with the lack of funding for underrepresented entreprenuers.
  • Rockstar mentor in Werth Institute's NetWerx program.
  • New mom to a beautiful baby girl!

How did you become interested in Venture Capital?

I became interested in venture capital after working at a startup accelerator with hundreds of founders and falling in love with the entrepreneurship and innovation space. After undergrad, I was recruited to work at MassChallenge in a partnership and program management role where I ran entrepreneurial boot camps, and managed relationships and research with corporations, foundations, government, and VCs. Surrounded by hundreds of brilliant problem-solvers working across industries, I quickly became enamored by the fast-paced, invigorating startup environment. I was energized by their unbridled optimism and creativity.

Despite loving working in this environment, I became disenchanted while supporting initiatives to help underrepresented entrepreneurs. Industry statistics consistently show how Black, Latinx, and female founders get less than 10% of VC dollars annually. This group consistently is underfunded and over-mentored. As much as I loved supporting programs and partnerships for this demographic, I was deeply disappointed in how accelerators and incubators fell short of providing actual dollars to overlooked founders.

After MassChallenge, I spent several years in Corporate Innovation and Brand Strategy Consulting to upskill myself. I hoped to join an early-stage startup or VC in a platform role one day. When Justin Kang reached out to me during the Summer of 2020 about starting Visible Hands, I knew I had to get involved. Visible Hands is different from any venture capital firm or accelerator that I have encountered. Visible Hands is a venture capital firm with 14-week, virtual-first accelerator on a mission to highlight and invest in the limitless potential of overlooked founders. At the earliest stages of company-building, we provide meaningful funding, personalized support, and social capital, helping our founders build exceptional technology startups. I love being a part of building it from the ground up and learning how to be an early-stage investor!

Why are entrepreneurship and innovation important to you?

Entrepreneurship and innovation represent the best of creativity and problem-solving to me. The best entrepreneurs and intrapreneurs that I meet are solving real problems validated by their customers or users. Additionally, they are not afraid to approach an old problem in a novel way. It’s intellectually stimulating and inspires me to always challenge my biases.

Furthermore, I see entrepreneurship and innovation as transformative means for economic mobility. Entrepreneurship and innovation can enable folks to generate generational wealth while working on issues that matter to them. Coming from a humble beginning, I've experienced firsthand how working in entrepreneurship and innovation allowed me to financially and professionally make leaps that I never thought might be possible.

Can you describe a time you took a risk? Did it pay off? If not, what lesson did you learn?

I am a pretty risk-friendly person (which probably explains my attraction to early-stage startups). For example, I moved to Boston without a job out of college and gave myself two months to figure it out. Additionally, joining MassChallenge while having no formal background or education in startups or business development was a risk that paid off as I learned about my passion for working with startups. Furthermore, joining Visible Hands in 2020 as a volunteer and going full-time before securing the funding for my specific role was a risk. I am fortunate that many of the risks that I have taken throughout my career have paid off. I’ve learned to bet on myself and trust my judgment in taking calculated risks.

How did UConn prepare you for where you are at today?

At UConn, my advisors and professors always encouraged me to pursue all my intellectual curiosities. This meant being able to audit classes in the business school, learning how to properly do research, or studying social entrepreneurship during the summer in Guatemala. My education at UConn taught me to take an interdisciplinary approach to solving problems. I learned to consider different points of view. I learned how to challenge my biases through my student involvement with organizations like the Asian American Cultural Center and UConn Empower. I am where I am today because I am insatiably curious and learned how to work with people from different backgrounds.

Tell us a little about your continued involvement with UConn. Why is it important to give back as a mentor?

I am the first person in my family to graduate with a college degree. Although I excelled in high school, I was not sure how I’d be able to afford college. UConn was one of the first organizations to believe in my potential. I went to school on a full-ride merit scholarship. I was deeply supported in my personal and professional journey by mentors at UConn. It’s important to me to give back as a mentor and pay it forward.

Describe a professional moment you are most proud of, and why?

I am most proud of the relationships that I’ve built with founders who I’ve worked with for the past six years that are still finding value in the relationship we have today. There are founders I’ve stayed in touch with since I started at MassChallenge where we chat periodically, or they reach out for advice. We usually chat about issues concerning go-to-market, partnerships, or ways that they can grow their team. One such company recently reached out to see if I’d be interested in joining their executive team. Although it wasn’t the best match, I was so honored to be considered!

Which business tool or resource do you recommend for entreprenuers, and why?

Entrepreneurship can be an arduous and lonely journey, but it doesn’t need to be. Having access to a community of other people who can share their learnings and understand the challenges of launching a company is powerful. One of the best values of our Visible Hands accelerator is the tight-knit cohort full of entrepreneurs who are always looking to support and learn from each other. I recommend that entrepreneurs seek out online or IRL communities like OnDeck, Founders Network, SCORE, etc.

What is your favorite UConn memory?

My favorite UConn memory has to be starting and building a student organization with my closest friends and classmates called UConn Empower. What began as conversations in Buckley turned into an organization that raised $15K, involved hundreds of students on campus, and did project-based consulting work with three non-profits in India, Cameroon, and the Dominican Republic. I learned so much about team building, marketing, community, and how to build programs and products that were useful to our users. I never considered it as "innovation" or "entrepreneurship" at the time because I was having so much fun. I learned a great deal about what it takes to build something.

What are you passionate about outside of work?

I am passionate about community, DEI, health and wellness, and human rights. I just had a baby two months ago and am enjoying spending my maternity leave bonding with my baby girl!

Geoff Matous, ’06 (CLAS)

Geoff Matous

President & Chief Commercial Officer, Wellinks

Geoff is President and Chief Commercial Officer at Wellinks, a virtual-first care company on a mission to help the 25 million Americans with chronic obstructive pulmonary disease (COPD) live fully and breathe freely. Through its personalized approach to care, Wellinks partners with health plans and value-based care delivery organizations to help members live well with COPD and break the cycle of frequent hospitalizations. Wellinks has been named a Connecticut “Innovator of the Month” by Senator Chris Murphy and was recently awarded the Next Gen Telemedicine Rising Star Award from the UCSF Digital Health Hub Foundation. 

Over the course of Geoff’s six-year tenure with Wellinks, he has raised over $40 million in venture capital funding and has built partnerships with leading health systems, including Hartford HealthCare in Connecticut, and national payers.

A 2022 Hartford Business Journal “40 under Forty” honoree, Geoff is a founding member of the Digital Medicine Society’s IMPACT initiative for virtual-first care, an Entrepreneur-in-Residence with Connecticut Innovations, and serves on the regional Board of Directors of the American Lung Association and the Executive Committee for the New Haven Chapter of the American Heart Association. He resides in West Hartford with his family and is a proud and active alumnus of UConn. Go Huskies!


Geoff Matous is doing things WerthWatching:

  • President and chief commercial officer of Wellinks, a healthcare company offering the first-ever integrated, virtual COPD management solution.
  • Guided the company’s evolution from its original medical device focus and helped develop its current vision in digital health.
  • Geoff is a startup mentor through CTNext and UConn, advising local businesses on topics like company formation and commercialization.

What sparked your interest in the medical device and technology field? 

 

It all started with a referral from a friend who had recently entered the field, a few years after graduation. I’ve now been in healthcare for over 15 years, and I can’t see myself doing anything else professionally. The combination of the quality of the people you work with, the intensity of the problems you’re partnering to solve and the impact that innovation in this field can have on the patient and our world -- it's incredibly rewarding.  

 

You are part of a group of generous alumni matching donations made during the upcoming UConn Gives. Why did you choose to support The Werth Institute, and how does its mission resonate with your experiences and values?  

 

I’m in awe, frankly, of what David and the entire team at the Werth Institute have built and are growing. The common knock on Connecticut, and specifically entrepreneurship or innovation in this state, is a tendency to think too small. Everything that The Werth Institute stands for is larger-than-life but what makes it special is how practical and hands-on the work is. You have this program meeting students where they are and giving them resources and access to mentorship, all wrapped around this incredible education at a Top 10 public university in UConn. Having spent some time with many of the students coming through The Werth Institute over the past few years, I know we’re in a position to leave that knock behind.   


I hope to be in a position someday where I can be philanthropic to the University at a larger scale. In the meantime, I’m looking for opportunities to sort of “lever up” donations by trying to be helpful to students, being an advocate for the University, and just staying connected as an alum. The Werth Institute and its mission provides a unique venue for that.
 

Why is giving back important to you, both personally and professionally? 

 

I’m lucky and grateful to have a number of mentors in my life, and I can’t imagine where I’d be without them. Giving back to the community, and to the University in particular, is about honoring them and giving others access to the same opportunities that people have given to me.  

 

How has your entrepreneurial mindset influenced your approach to leadership? 

 

I think I’ve built a strong appreciation and empathy for what it takes to exist in an entrepreneurial environment. I see my leadership role as keeping the heads and hearts of the team in shape to take on the challenges and opportunities that come our way. I’m always working towards being able to consistently do what former Ford Motor Company CEO Alan Mulally put as—lead with a compelling vision, comprehensive strategy and relentless execution plan.  

 

As a startup mentor working with companies through CTNext and UConn, what advice do you share with young entrepreneurs?  

 

At least recently, I’ve been talking a lot about two things.

First, find comfort in the questions. We’re wired to seek answers to everything. I’m not particularly good at this yet myself, but I think it’s important to spend more time in the unknown as an entrepreneur and to really break down big questions into sets of smaller questions before we try to construct the perfect answer. There’s a lot of value in those next levels of thought. If we immediately try to put a nice clean answer around the first question

The second is around entrepreneurship through acquisition, or ETA. Being a startup or zero-to-one entrepreneur isn’t the only path and there might be unique opportunities in a more buy-then-build type approach.  

 

Can you share an instance where you took a risk? Did it pay off? If not, what lesson did you learn from the experience? 

 

I suppose it was a bit of a risk to move from the big companies and relative safety of the medical device sales career I was in for nearly a decade and make the leap to a startup. Though it didn’t feel like it. I’m happy with that decision, it’s opened up a world of opportunity and the journey has been gratifying.  

 

What’s your favorite UConn memory and how has your connection to the university influenced your professional journey?

Last fall we lost a great man and teacher with the passing of Charles (Pete) Peterson, who founded and built up the Program for Sales Leadership which has since become the Professional Sales Leadership minor in the School of Business. Pete had such a positive impact on the lives and careers of everyone who went through his program. I’ll always cherish the fond memories of Pete, his courses, his friendship, and how intensely he cared about helping people be their best.  

 

Which business tool or resource do you recommend to others, and why?  

 

If you’re an entrepreneur in Connecticut, I recommend building a relationship with Connecticut Innovations. 

 

What’s your go-to karaoke song? 

 

Mr. Big “To Be with You” 

 

What are you passionate about outside of work? 

 

Spending time with my family, rooting on the UConn Huskies and playing golf.  

Travis Bloom ’13 (BUS)

Travis Bloom

Co-founder and CTO of Pawlicy Advisor

Travis Bloom is the co-founder and CTO of Pawlicy Advisor, a pet insurance marketplace focused on helping consumers find the right plan at the best possible price. The company, which was founded in 2018, has raised more than $7.5M of venture capital and helped millions of pet parents ensure their dogs and cats get the best care possible.
Travis started his career in General Electric’s IT Leadership program after graduating from UConn in 2013. He lives in midtown Manhattan with his wife Meghan (UConn ‘13) and cat Ginny.

Travis Bloom is doing things WerthWatching:

  • Using data to make buying the best pet insurance easier
  • Left a career at General Electric to join a small startup
  • Pawlicy Advisor team grew from 3 to 10 full-time employees in just 5 months

What led you to entrepreneurship and the pet industry?

Since high school I’ve been obsessed with the idea that companies were leveraging the power of the internet to disrupt existing industries and create entirely new ones. I always knew I wanted to start my own business but wanted to make sure I had solid business and technical foundations before taking the leap.

My interest in pet insurance started in 2018 when my wife and I adopted our cat, Ginny. I bought insurance thinking it was the thing all responsible pet owners did. After diving into the industry more with my business partner Woody I realized that only 2% of pet owners in the US had insurance, that number was doubling every 3 years, and there were mature markets like the UK and Sweden that had 30-50% penetration. Once we realized our marketplace could be the catalyst to make pet insurance mainstream in the US, we were off to the races.

What type of impact is Pawlicy Advisor having, and where do you see yourself and the company in the next year?

Selling insurance might not sound like the sexiest startup idea, but once you learn more about the cost of animal care in the US the business impact really starts to hit home. Economic euthanasia, where pets are put down with treatable conditions because the costs are prohibitively expensive, is a massive problem. When we educate pet parents about their insurance options, we aren’t just financially protecting their wallet, we’re also potentially saving their pet’s life.

In addition to helping consumers navigate their insurance options, we’re also the trusted advisor for veterinarians who want to increase insurance adoption at their practice, but don’t want to recommend one specific brand. By trusting an unbiased, data-driven, 3rd party like Pawlicy Advisor, they have the peace of mind that their clients are getting personalized financial advice from licensed insurance agents.

We’re growing rapidly and don’t plan on slowing down! We were a team of 3 people on January 1, 2021, and by May we were 10 full-time employees with plans for additional expansion later this year. By the end of next year, we’re focused on partnering with the majority of the vets in the US.

How did UConn prepare you for your entrepreneurial path?

The amazing professors in the UConn Business School’s OPIM department helped me bootstrap my initial software development knowledge. Using that base of knowledge, I launched a course-ranking web app during my final year at UConn. When it came time to select classes, I had ⅓ of the student body using it to see what their classmates were saying about professors and different electives. Professor Shanker in particular was a great mentor: while every other student was focused on interviewing for traditional jobs, he was encouraging me to pursue entrepreneurship full-time.

What’s your favorite UConn memory?

I was an active member of Greek life at UConn (AEPi) and have a ton of great memories from homecoming and other brotherhood events. UConn Men's Basketball also won two national championships during my time at school. Despite all those amazing events, taking my now-wife out on our first date during spring of senior year is probably my favorite. 🙂

Where do you find your inspiration?

I find inspiration by learning about the problems other companies have solved and how they went about finding product-market fit. The first few years of a startup are the messiest, but also the most creative. There’s some amazing podcasts and books that dive deep into the early years at some of the world’s most successful brands. Hearing their struggles and eventual successes helps me key in to how I should be thinking about our own product strategy at Pawlicy Advisor.

Describe a time you took a risk. Did it pay off? If not, what lesson did you learn from it?

I started my career at General Electric in their IT Leadership Program, a 2-year rotation they use to groom future leaders of the business. I had an amazing experience during my time there and had multiple full-time offers rolling off the program but opted to leave to join a small 25-person startup in NYC.

The decision was not an easy one to make, but ultimately, I came to the conclusion that if I didn’t take the leap now and try early-stage startups, I might never have the courage. The fear of regret motivated me to take the leap. I used the same decision-making process when I was debating leaving my full-time job and forgoing a salary to start Pawlicy Advisor. Once I realized I’d regret it for the rest of my life if I didn’t try, the choice became obvious.

What advice do you have for today’s students or emerging entrepreneurs?

If you’re the kind of person who can take the leap to entrepreneurship right out of school, I have nothing but respect. If you think you’d benefit from a few years of professional career development before taking the plunge, that’s completely fine as well. There’s no one-size-fits-all approach to starting a business and you should trust your gut rather than trying to emulate Mark Zuckerberg’s journey.
Also, buy pet insurance 🙂

Do you have a professional moment you are most proud of and why? 

Closing our Series A round at the end of 2020 was incredibly gratifying, not just because it meant we could continue to scale and build a massive business, but also because of the impact COVID had on us in early 2020. We made a lot of bet-the-business product decisions in early/mid 2020 that paid off in the second half of the year.

Which business tool or resource do you recommend to others, and why? 

I’m a big believer in data. As a founder, you need to have comprehensive user analytics to understand how people are using your product. There are a million solutions out there but I like Mixpanel.

Jack Tarca, ’22 (BUS Management)

Jack Tarca Headshot

Founder, Find The Good Brand/UConn Entreprenuer in Residence

Get to know Jack Tarca, the Werth Institute's new Entreprenuer in Residence with Championship Labs.

What do you do now and how did you get where you are?

I am pursuing my mission driven apparel brand full-time, while becoming the first Entrepreneur in Residence at the Werth Institute here at UConn. I was able to achieve success with my company while a student at UConn, using the resources, network, and knowledge found all throughout UConn’s ecosystem. Most important, I never stopped putting ideas into action.

What do you find most fulfilling about your job?

Seeing an idea go from idea to reality. Whether it’s a physical piece of apparel that we’re developing, an inspiring post about well-being, or a new e-commerce strategy we’re implementing, taking something in your head and proving its success in the real world never gets old.

How do you help your organization use business to have a positive impact on the world?

We aim for our business to positively impact anyone who’s engaging with our brand. Whether it’s through our content or purchasing a product, we want to add value to everyone who hears about our business. We’re in the business of helping people live happier and healthier lives. We do this through spreading our mantra of “finding the good”. These three simple words have been proven to have a positive impact on thousands of people’s lives. From spilling your morning coffee, to making it through months of rehabilitation for a mental disease, our community has told us that these three simple words were the reason they were able to get through the day.

Which business tool or resource do you recommend to others, and why?

I recommend “Notion”, it’s a project management and note-taking application. You can use it for personal use or at a business level. It’s user friendly, organized, but also has the ability to be customized as you see fit. I use it for storing brand assets, writing all sorts of copy, calendars, and collecting inspiration via photos and links. It does it all, without being overwhelming.

What is the biggest lesson you have learned so far since graduating?

In my two months after graduating, I’m still adjusting to working full-time and not having any assignments due at 11:59pm on Husky CT. In this short time, I’ve learned that I have new goals for the first time in four years. Throughout college my main goals were graduating, landing a job, and building a brand. It’s interesting to have to re-evaluate goals that have been set for so long, but also exciting to take on new challenges. Every milestone I’ve hit post-graduation has also meant creating a new one, which is sometimes more difficult than achieving the milestone itself. The lesson here is to always be ready for what’s next.

What is the best advice you've ever received?

Done is better than perfect.

What did your time at UConn mean to you?

My time at UConn was invaluable. I gained confidence to pursue my ideas that hadn’t been proven yet, as well as the perseverance and resources to see them through to reality. UConn for me was a place to test ideas and fail, knowing that there were resources available to help me learn from my mistakes was crucial as I began my entrepreneurial journey.

What are you passionate about outside of work?

I’m passionate about the ocean. I try to spend as much time on the water as I do on land. From fishing, to boating, to surfing, you can find me on the water when I’m not working. At Find The Good Brand we talk about finding your “spot”, it’s like a happy place you go to, to practice mindfulness. The ocean is my favorite “spot”.

What's next?

Next, I’ll be heading back to UConn to build resources for student athletes and social media influencers to help grow accessibility in entrepreneurship at UConn. The world of college athletics has been changed forever and I’m excited to be at the forefront of such an impactful movement for NIL.  I will also continue to build Find The Good Brand, when I’m not busy helping students at UConn pursue their passions.

Cassandra Bodzak ’09 (BFA)

Cassandra Bodzak

Best Selling Author of “Eat with Intention” and the upcoming “Manifesting Through Meditation” (available for pre-order now). Host of the “Divine Downloads” podcast and creator of the Transformational Online Program “Divinely  Design Your Life.”

Cassandra Bodzak is a thought leader, best-selling author and sought after on-camera personality and speaker in the mindfulness and personal development world. She is also the host of the popular spiritual podcast, "Divine Downloads.” You may have seen Cassandra on ABC’s “The Taste” with Anthony Bourdain as the “happy, healthy living guru” or in her work with SHAPE, Eating Well, Huffington Post, Teen Vogue, Thrive, Fabletics, Lululemon, SoulCycle and many more. She has been called “an award-winning thought leader and intuitive coach” in Forbes and “a spiritual leader” by Well + Good. Cassandra helps people all over the world learn The Process for bringing their soul's desires into their everyday reality through her online group program, “Divinely Design Your Life,” as well as through all the free content she shares on her YouTube and social media.

Cassandra Bodzak is doing things WerthWatching:

  • Best-selling author
  • Helps people create their “next level” life through food, meditation and self-care
  • Started a recipe blog in college after being sick with food allergies that has become a holistic lifestyle source

What led you to mindfulness and personal development as a career?

My own healing journey led me to my career in personal development. It was through using the tools that I now teach about during some of the most dark and confusing moments of my life, experiencing these tools transform my life that I knew I had to share them with others. I often feel like this career chose me, it was so naturally a part of who I am and what I believe in.

Tell us about your upcoming book. 

Manifesting Through Meditation, walks you through my four-step manifesting process for creating the life you dream of and has 100 specially curated meditations to assist you in transform your life from the inside out. This book is great for anyone who wants to begin a meditation process or for those who are ready to utilize their meditation practice to start consciously creating their life. 

How did UConn prepare you for where you’re at today? 

I definitely learned a strong work ethic from my time at UConn that I still have today. I also received a lot of critical feedback and learned how to believe in myself in the face of adversity from my time earning a BFA at UConn. 

Where do you find your inspiration? 

My inspiration comes from following what lights me up, honoring my soul’s desires and you bet… my meditation practice! 

Describe a time you took a risk. Did it pay off? If not, what lesson did you learn?

My whole career has been a huge risk. Being willing to create your own path and march to the beat of your own drum when there’s not a well-worn path in front of you can be terrifying. It has paid off beyond my wildest dreams and continues to do so as long as I keep taking risks!

What’s your favorite UConn memory?

My favorite memory at UConn was getting to perform in a play called “4:48 Psychosis” by Sarah Kane. It was a three-woman cast and the experience embodying such a deeply disturbed and complex character was one that made me feel so alive. That play and working with its director, Christin Kennelly, was such a highlight of my time at UConn and brought me such confidence in my work.

What advice do you have for today’s students or emerging entrepreneurs? 

Follow your passion. Ignore what you “think” is going to make you money and pursue the thing that sets your soul on fire. Use your time at UConn to try out different things, take different classes, create things in your spare time and explore what that thing you feel deeply drawn to doing is. PS. - Don’t be scared if no one else is doing it yet either – maybe you are meant to create it!

What advice do you have for young future female entrepreneurs when it comes to work/life balance?

There is no such thing as balance! Stop chasing some perfect way of doing things, it doesn’t exist. You have to take care of your body – eating healthy, sleeping enough, getting sunshine and movement – you need to remember that NOTHING works when YOU don’t work. So do your best to keep yourself in working order but realize that sometimes your passion, your project and your calling will have you putting in more time than the average bear. That’s okay!

Describe a professional moment you are most proud of, and why? 

Being on “The Taste” on ABC and having Anthony Bourdain call me his favorite vegetarian was very cool. I think I’m most proud of being on that show because it took so much courage and belief in myself to hang with so many extraordinarily talented chefs who already had a slight bias to my healthy cooking and get them to open their mind.

Which business tool or resource do you recommend to others, and why? 

I recommend two Steven Pressfield books, “The War of Art” and “Turning Pro” to any entrepreneur or ambitious individual out there. He talks all about honoring our creative calling, showing up to our work and beating the resistance and fear that we all inevitably face.

Of course, I obviously also recommend Manifesting Through Meditation, because that is the secret sauce to everything I have been able to create in my life thus far!

What are you passionate about outside of work?

I am passionate about traveling, exploring other places, countries, cultures, food, traditions, etc. It’s expansive and soul nourishing for me. Travel is such medicine and gives such great perspective in my experience.

Lorin Dixon, ’11 (CLAS)

Jack Tarca Headshot

Founder and CEO, ZaveryCakes

Get to know Lorin Dixon, an Advisory Board member with Championship Labs.

Tell us about ZaveryCakes. How did the idea come about?

ZaveryCakes is a pop culture bakeware brand, providing a connection to pop culture through our detailed character food molds designed to look exactly like your favorite pop culture icon, sports teams, tv show, and movie character. Providing tangible ways to bring your fandom to your kitchen table. Our mission is to turn boring food into something you actually love. Our molds are easy to use, no mess, and give a new meaning to being able to play with your food. Our differentiation is the versatility of our food molds, you can make pancakes, eggs, pizzas, mini cakes, brownies, bread and so much more. We know that everyone is a fan of something, and we have something for everyone.

How did you become interested in entrepreneurship?

I have always considered myself an entrepreneur. As an athlete the minute I picked up a basketball and decided this is what I wanted to do I started creating a brand and unbeknownst became an entrepreneur. That brand was me, so all of the accolades I received in Highschool, becoming a McDonald All-American, and going to UConn was me being an entrepreneur building out my brand and forming a community of invested people around that brand. In this NIL era, student-athletes have the ability to monetize their brand and leverage their platform at the collegiate level. All of the hard work that athletes put into what they love to do and leveraging a personal brand that companies want to partner with makes these athletes entrepreneurs.

How did your experience as a member of the National Championship-winning UConn Women’s Basketball team prepare you for a career in entrepreneurship?

I am a true believer in how you do one thing is how you do everything. From a young age, I understood the importance of hard work, discipline, and consistency especially when no one is watching. Those are the moments when champions are made. I continue to use that same mentality in business. The success I’ve had with my company ZaveryCakes can be traced to that mentality that I carry with me every day.

With NIL initiatives taking off, what advice do you have for student-athletes in this new era of business opportunities?

In this new era of NIL initiatives, I would tell student-athletes to take full advantage of this opportunity. The best time to build a brand or start a business is always now. It takes time to build out and grow a business but as student-athletes, you have the platform and leverage to build a large community and following very quickly around your brand or business.

What role do you see former Husky athletes and entrepreneurs like yourself and resources like the Werth Institute having in the NIL era?

In this NIL era, the role of former Husky athletes and entrepreneurs and the resources like the Werth Institute can demystify the concepts of what it takes to be a successful entrepreneur. Teaching and leading this new generation of student-athletes to show them that it is not only doable but beneficial for them to merge their platforms of student-athletes and entrepreneurship to secure and build a better future for themselves.

Can you describe a time you took a risk? Did it pay off? If not, what lesson did you learn?

The biggest risk I have ever taken was becoming an entrepreneur and deciding to start ZaveryCakes and that decision has been amazingly paying itself off ever since I trusted myself to take that step. When I started, I did not know anything about business, manufacturing, wholesale, or any of the other lessons that I had to learn along the way. Through that discipline, hard work, consistency, and most importantly through the belief that I have in myself, I‘ve learned that I can do anything, and I am just getting starting.

Describe a professional moment you are most proud of, and why?

I am blessed that I have had so many amazing professional moments in my life. Whether that was during my professional career as a basketball player where I had the opportunity to play in the WNBA, Overseas, and for the Jamaican Olympic basketball team, or as the CEO & founder of ZaveryCakes where we have accomplished so much in such a short period of time. From our amazing licensing partnerships to our retail partnerships, to our expanding product line, and the accomplishment of graduating from the Goldman Sachs One Million Black Women program.

The moment I am most proud of was our successful Kickstarter campaign. Before that moment I decided to start a company outside of sports or anything that I have previously known. I created our first three original characters from my own imagination and put them out in the world to see if it was even something the market wanted. ZaveryCakes surpassed its goal and we haven't looked back ever since.

Which business tool or resource do you recommend for entrepreneurs, and why?

For entrepreneurs with new businesses, my advice is to keep your overhead as low as possible while surrounding yourself with a good team. No one person can be the best at or do everything. Hiring experts in fields that you are not an expert in, will allow you to grow faster and accomplish more. The best way to do this when starting out is to hire freelancers. There are many sites that allow you to do this while keeping your cost low.

What’s your favorite UConn memory?

I have had some amazing memories at UConn. Some great memories were playing in front of the amazing crowd at Gampel, breaking the 89-0 record, winning two national championships, and visiting President Obama and first lady Michelle Obama at the white house. My favorite UConn memory though was graduating. I was the first person in my family to graduate from college and fulfilling a goal I set for myself when I was younger was a very special moment and memory for me.

What are you passionate about outside of work?

My passion is continuously learning and trying new experiences and endeavors. I recently picked up golfing, I love it and the goal is to become really good at it. Becoming a wine connoisseur is a goal of mine, I am currently learning the process of how wine is made, and I hope to open my own vineyard one day. I am most passionate about my son, with any free time that I have, I spend it with him. There is no job in the world more important to me than being the best mom that I can be. Going through this process and creating a legacy for him is everything.

 

To explore the ZaveryCakes collection and order online, visit their website here.

Matt Cremins ʼ13 (ENG) ’14 MS

matthew cremins

Co-Founder of CivilTalk

Matt invented Smartwell, a flavored and sparkling water dispenser, and subsequently started his first company, Voda, around this idea. Dubbed the "next generation water cooler,’’ Matt sold Voda in 2019 and went to work on his second startup, CivilTalk. Hearing his mom’s frustration with the combative nature of social media, Matt wanted to find a way for people to have a voice online without the noise of trolls and negative comments. Matt and his team developed CivilTalk with a mission to connect people with each other so they can listen, learn and collaborate on solutions without the fear of being shut down or drowned out. Users are required to prove their identity before joining and choose who they engage with. With CivilTalk, the focus is on issues and solutions, not political parties.

Matt got his start in entrepreneurship with guidance from the School of Business, School of Engineering and UConn’s Technology Incubation Program (TIP), which provided a home base for Voda along with support with a business plan, investor pitches and connections with potential investors and business partners. He was also one of the first graduates of the School of Business’ Innovation Quest (iQ), a competition that helps students turn their ideas into a business. (Click here to take a look at the most recent iQ winners). 

Matt Cremins is doing things WerthWatching:

  • Launched his first startup while a student at UConn
  • Sold that company in less than six years
  • Co-founded a new online community creating change through civil discussion

What was it about starting a company that appealed to you? 

The opportunity to make a difference, and in the case of CivilTalk, help our country ascend from the current hostile and divisive political climate.

How did UConn prepare you for the field you are in today? 

UConn exposed me to entrepreneurship and how to take an idea and turn it into a product, and ultimately start and grow a company.

What’s your favorite UConn memory?

UConn men’s basketball winning the 2011 NCAA Championship. I watched every game of the tournament with my friends, and I remember being in Gampel for the finals and the atmosphere was once in a lifetime.

Where do you find your inspiration? 

My desire to do good in the world and to give back for the amazing life I have had and continue to have. It’s such a gift to be alive and enjoy life...I feel the best thing you can do with your life is to give back in some way. I do that through entrepreneurship.

How do you define success? 

Success is an inner peace in knowing that you gave your entire effort to achieve a goal. It’s not the result if the goal was achieved or not, but the inner peace knowing you gave it your all.

What is the best advice you’ve ever received, in business or in life? 

Everyone gets knocked down at some point - be someone who gets up again and again.

What advice do you have for today’s students or aspiring entrepreneurs? 

Seek the advice and support of great mentors. At UConn, the mentor network is incredibly giving and wants to help - take advantage of that opportunity!

What advice do you have for fellow Huskies, especially as they navigate the changing business landscape? 

I would say remember what Wayne Gretzky said: “Skate to where the puck is going,” i.e. learn the skills that will be applicable in tomorrow’s world.

Do you have a professional moment you are most proud of? If so, why? 

Yes - the few weeks leading up to selling my first company, Voda, were extremely stressful. I was negotiating the sale terms and learning many M&A topics and legalese on the fly. I’m proud of how I navigated those stressful times to a great outcome.

What’s next for you? 

I am the co-founder of CivilTalk, a civic engagement service that is helping our country ascend from the current hostile and divisive political climate. Our amazing team has been working on CivilTalk for almost 3 years now, and we just launched! Time to grow!

Do you have any personal or professional goals you would like to reach? 

I would like to travel all around South America in the next few years!

What’s your favorite podcast at the moment? 

“How I Built This” by Guy Raz!

Jack Tarca, ’22 (BUS Management)

Jack Tarca Headshot

Founder, Find The Good Brand/UConn Entreprenuer in Residence

Get to know Jack Tarca, the Werth Institute's new Entreprenuer in Residence with Championship Labs.

What do you do now and how did you get where you are?

I am pursuing my mission driven apparel brand full-time, while becoming the first Entrepreneur in Residence at the Werth Institute here at UConn. I was able to achieve success with my company while a student at UConn, using the resources, network, and knowledge found all throughout UConn’s ecosystem. Most important, I never stopped putting ideas into action.

What do you find most fulfilling about your job?

Seeing an idea go from idea to reality. Whether it’s a physical piece of apparel that we’re developing, an inspiring post about well-being, or a new e-commerce strategy we’re implementing, taking something in your head and proving its success in the real world never gets old.

How do you help your organization use business to have a positive impact on the world?

We aim for our business to positively impact anyone who’s engaging with our brand. Whether it’s through our content or purchasing a product, we want to add value to everyone who hears about our business. We’re in the business of helping people live happier and healthier lives. We do this through spreading our mantra of “finding the good”. These three simple words have been proven to have a positive impact on thousands of people’s lives. From spilling your morning coffee, to making it through months of rehabilitation for a mental disease, our community has told us that these three simple words were the reason they were able to get through the day.

Which business tool or resource do you recommend to others, and why?

I recommend “Notion”, it’s a project management and note-taking application. You can use it for personal use or at a business level. It’s user friendly, organized, but also has the ability to be customized as you see fit. I use it for storing brand assets, writing all sorts of copy, calendars, and collecting inspiration via photos and links. It does it all, without being overwhelming.

What is the biggest lesson you have learned so far since graduating?

In my two months after graduating, I’m still adjusting to working full-time and not having any assignments due at 11:59pm on Husky CT. In this short time, I’ve learned that I have new goals for the first time in four years. Throughout college my main goals were graduating, landing a job, and building a brand. It’s interesting to have to re-evaluate goals that have been set for so long, but also exciting to take on new challenges. Every milestone I’ve hit post-graduation has also meant creating a new one, which is sometimes more difficult than achieving the milestone itself. The lesson here is to always be ready for what’s next.

What is the best advice you've ever received?

Done is better than perfect.

What did your time at UConn mean to you?

My time at UConn was invaluable. I gained confidence to pursue my ideas that hadn’t been proven yet, as well as the perseverance and resources to see them through to reality. UConn for me was a place to test ideas and fail, knowing that there were resources available to help me learn from my mistakes was crucial as I began my entrepreneurial journey.

What are you passionate about outside of work?

I’m passionate about the ocean. I try to spend as much time on the water as I do on land. From fishing, to boating, to surfing, you can find me on the water when I’m not working. At Find The Good Brand we talk about finding your “spot”, it’s like a happy place you go to, to practice mindfulness. The ocean is my favorite “spot”.

What's next?

Next, I’ll be heading back to UConn to build resources for student athletes and social media influencers to help grow accessibility in entrepreneurship at UConn. The world of college athletics has been changed forever and I’m excited to be at the forefront of such an impactful movement for NIL.  I will also continue to build Find The Good Brand, when I’m not busy helping students at UConn pursue their passions.